6 Reasons to Always Have Your Business Card on Hand
It’s 2018, and with each new year it seems more and more business communication is relegated to cyber space. Emails, instant messaging, Skype, and even Facebook Messenger and Twitter give you more than enough platforms to connect with long-time colleagues or new leads. But even with technological advances and the age of social media, face-to-face communication is still necessary (and in some industries, remains the majority of communication). You could even argue that because of our reliance on digital communication, face-to-face meetings carry more influence than ever before.
Enter the business card: an old standard in business — and for good reason. Because of the nature of face-to-face communication, your prospective clients may not have any record of your sales pitch or an action plan detailing your expert advice. But with your business card in their wallet, they’ll know exactly who to call to follow-up.
Below are six reasons why a quality, well-designed business card in your back pocket is your ticket to your next lead, next crucial contact, or next big sale in 2018.
1. Business cards are an easier and faster way to exchange information.
Often, conversations with potential clients don’t begin at your desk; they happen in waiting rooms, at restaurants, or at the airport and you’ll need to be able to quickly pass on your contact information. Sending an email or text message to your prospective client takes time — time that person may not have. By handing them a card that includes all your contact information in one place, you won’t waste their time upfront, assuring them that you won’t waste it later on, either. Just be sure to proof the cards carefully before printing and handing them out; errors or misspellings could kill your first impression with potential clients.
2. They’re a call to action.
Giving your business card to someone is an invitation for them to contact you. Prospective clients may feel more comfortable reaching out when they know you have made the first step in opening lines of communication. Also, a business card in a wallet or on a desk may be just the reminder someone needs to reach out a few days or weeks after your initial conversation.
3. They show you’re prepared and professional.
Rather than scrambling for a pen and some paper to write down your email address, pulling out a business card shows you’ve thought ahead for moments just like this. It shows you prepare for your business, and it tells the prospective client you’ll be prepared when working with them, too.
4. Creative cards start a conversation.
Thanks to industry advancements, business cards can now be creative, colorful, and bold while still being professional. Consider adding unique details to your card like those available through Xpressdocs. Small touches like rounded corners, a vertical orientation, or finishing options like engraving, embossing, or foil stamping can elevate your first impression significantly. Any uncommon details serve to start a conversation and prevent your card from getting lost in the bottom of a drawer. It also helps to stay on top of design trends. Some of the biggest business card trends for 2018? According to DesignHill, interactive design, big typeface, and overall simplicity are among the top looks to incorporate.
5. They can include social media callouts.
As of November 2017, Facebook has a reported 2.07 billion monthly active users. That’s a potential reach too large to ignore; think about adding your Facebook and other social media usernames to your business card. It can help people quickly find you, and could encourage them to reach out if they view platforms like Twitter or Facebook as more casual than email. It can also increase your social media following and help you reach more clients on a regular basis.
6. Handing over a card helps you engage with your prospect.
Finally, exchanging business cards with someone can be a small act of goodwill. You are physically giving them something and promising to continue a conversation later. Plus, by asking for their business card as well, it gives you an easy and natural way to wrap up a conversation.
If these reasons aren’t enough to convince you that business cards aren’t going away anytime soon, consider this: your competitors are using business cards with the same prospective clients you may also be targeting. Don’t fall behind by not promoting your brand to the fullest with a well-designed (and well-timed) business card.
Looking for other ways to strengthen your marketing strategy this year? Download your copy of the 2018 Marketing Guide today!