December 2014

Your Teachers Were Wrong: Why It’s Okay to Use Incomplete Sentences and Sentence Fragments

By | 2017-06-08T16:50:18+00:00 December 11th, 2014|Copywriting|

Peppering your writing with incomplete sentences will keep readers of your marketing materials more engaged. In other words, they’ll pay more attention to what you have to say. Seriously. (That last statement was an incomplete sentence.) Good writing needs drama Too many marketing materials are downright boring, because the writer doesn’t want to embarrass himself [...]

The Five Keys to Creating a Viral Marketing Campaign

By | 2017-06-08T16:50:22+00:00 December 10th, 2014|Direct Marketing, Marketing|

Thanks to social media (Facebook, Twitter, YouTube, etc.), it only takes a couple clicks for someone to share something special with their friends. And if those friends share it with their friends, who share it with their friends, who share it with their friends, you suddenly have a “viral” campaign. But getting hundreds or thousands [...]

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