May 2014

The One Question You Should Always Ask Yourself: ‘Who cares?”

By | 2017-06-08T16:51:36+00:00 May 12th, 2014|Copywriting, Marketing|

Too often, real estate agents and other professional-services providers write things in their marketing materials that very few people beyond their office walls would honestly care about. For example, it’s not uncommon to see marketing statements that read something like, “Over the last three years, business at our brokerage has been growing by leaps and [...]

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