Your Teachers Were Wrong: Why It’s Okay to Use Incomplete Sentences and Sentence Fragments

By | 2017-06-08T16:50:18+00:00 December 11th, 2014|Copywriting|

Peppering your writing with incomplete sentences will keep readers of your marketing materials more engaged. In other words, they’ll pay more attention to what you have to say. Seriously. (That last statement was an incomplete sentence.) Good writing needs drama Too many marketing materials are downright boring, because the writer doesn’t want to embarrass himself [...]

The Five Keys to Creating a Viral Marketing Campaign

By | 2017-06-08T16:50:22+00:00 December 10th, 2014|Direct Marketing, Marketing|

Thanks to social media (Facebook, Twitter, YouTube, etc.), it only takes a couple clicks for someone to share something special with their friends. And if those friends share it with their friends, who share it with their friends, who share it with their friends, you suddenly have a “viral” campaign. But getting hundreds or thousands [...]

So Many Updates, We Had to Tell You About it

By | 2017-06-08T16:50:33+00:00 November 19th, 2014|Platform Updates|

Xpressdocs has so many platform updates coming soon, we had to tell you about it! We are excited to launch these updates that will not only improve your user experience, but also give you more flexibility with your orders. Click on a link below to get more detail about each update. Shopping Cart Future Date [...]

5 Ideas for Marketing Your Real Estate Business at the Holidays

By | 2017-06-08T16:50:38+00:00 November 6th, 2014|Seasonal Marketing|

Many real estate agents take a break from marketing during the end-of-year holidays. Business is slow. There are so many activities outside of work to keep you busy. And there’s all that holiday shopping, cooking and preparation to do. But make no mistake: Home buyers are out there; sellers, too. In fact, this is the [...]

Five Reasons Why That Reporter Isn’t Calling You Back

By | 2017-06-08T16:50:43+00:00 October 24th, 2014|Copywriting, Marketing|

You’ve sent press releases and made follow-up phone calls, but your ideas for featuring your company in news articles aren’t getting any attention. Sound familiar? Included below are the most likely reasons: You’re targeting the wrong reporter Reporters typically work “beats” – which means each of them covers a specific type of news issue. If [...]

Learn from the Best: Tips from the Top Marketing Gurus

By | 2017-06-08T16:50:48+00:00 October 15th, 2014|Direct Marketing, Marketing|

College marketing professors spend their days researching which promotional techniques and strategies work, and which don’t. They’re unbiased sources of information with a deep understanding of what drives sales, referrals and bottom-line profits. So we searched out some of the collegiate world’s most respected marketing experts and gathered their best advice below: Tip #1 – [...]

How to Become a Faster, Better Writer

By | 2017-06-08T16:50:52+00:00 September 26th, 2014|Copywriting|

Even if you don’t think you have much writing talent, you can always become a better writer. And even the best writers can always learn to write faster. Included below is a process that will improve anyone’s writing skills. Give the subject some thought Many people think a good writer can simply sit down and [...]

Fall Seasonal Marketing Ideas from Xpressdocs

By | 2017-06-08T16:50:56+00:00 September 17th, 2014|Seasonal Marketing|

Have you decided on your marketing plan for the fall season? Xpressdocs seasonal marketing is a great way to connect with customers and clients because it applies to everyone in your sphere and can be done year-round. To see the full collection, log in to your Xpressdocs account and click on the Seasonal tab. Cozy [...]

300 Million Potential Referral Resources Are Waiting to Meet You on LinkedIn

By | 2017-06-08T16:51:00+00:00 September 9th, 2014|Knowledge Base|

Facebook and Twitter are great tools for engaging your clients, past clients and potential clients online. But when it comes to finding referral resources and gaining their trust, that’s where LinkedIn excels. In fact, with 300 million people currently using the service, you could spend years getting to know them all. If you haven’t already, [...]

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