Real Estate Marketing: The Initial Sale is Just a Starting Point

By | 2017-06-08T16:53:54+00:00 April 18th, 2013|Direct Marketing, Marketing|

Congratulations, you made the sale! Now it’s time for some follow-up marketing. Say what? Why bother a buyer after they’ve made a purchase? Well, because …. Finding and acquiring a new customer costs about five to seven times more than simply maintaining a profitable relationship with a current customer. Recent buyers are interested in accessories, [...]

Which Marketing Strategy Is Right for Your Business?

By | 2017-06-08T16:53:58+00:00 April 3rd, 2013|Copywriting, Marketing|

The debate about which is better, brand marketing or straight selling, has raged in the marketing community for decades. The two camps have fundamentally differing views on the topic, and have even developed names to distinguish themselves. On one side of the argument are the “rationalists,” or those who believe the best way to sell [...]

The Four Essential Elements of Every Real Estate Marketing Effort

By | 2017-06-08T16:54:03+00:00 March 27th, 2013|Direct Marketing|

Most of us don’t plan exactly what we’re going to say, and how, before striking up a conversation. That’s life. However, that’s not good marketing. Launch a direct mail, email or social media marketing effort without contemplating the key messages, the market, the medium you’ll use and the design of the materials, and you’ll most [...]

Real Estate Marketing: The Power of Promotional Products

By | 2017-06-08T16:54:07+00:00 March 19th, 2013|Direct Marketing, Marketing|

One of the best real estate marketing ideas is to use promotional products, such as pens, notepads and other items, branded with your company logo, yet many companies overlook the benefit of such products.  Branded promotional products keep your logo and company in the mind of everyone who uses those items, as well as the [...]

Real Estate Marketing Plan Part 5 – Measuring Success

By | 2017-06-08T16:54:12+00:00 March 7th, 2013|Direct Marketing, Marketing|

The final step in your real estate marketing plan is to measure how your campaigns and strategies performed.  While there is no one exact way to measure the success of real estate marketing strategies, several methods can indicate whether the campaign was a success. Review Original Goals Remember, the first step in evaluating the effectiveness [...]

Real Estate Marketing Plan Part 4: Selecting Your Communication Channels

By | 2017-06-08T16:54:21+00:00 February 21st, 2013|Direct Marketing, Marketing|

Once you have determined the budget, set goals, identified the target audience and defined the message for your real estate marketing plan, it is critical to choose the right advertising channels for your campaigns.  The message may be perfectly crafted, but unless the correct distribution channels are used, the message runs the risk of not [...]

Using Facebook in Your Real Estate Marketing Plan: Part 2

By | 2017-06-08T16:54:25+00:00 February 12th, 2013|Marketing, Social Media|

Did you know that you can create a custom Facebook page designed specifically for real estate agents?  Follow these basic instructions for creating a Facebook page that will be an important real estate marketing tool for your agency. Create a Basic Real Estate Page To begin using Facebook as part of your real estate marketing [...]

Real Estate Marketing Plan Part 3: Defining Your Message

By | 2017-06-08T16:54:29+00:00 January 29th, 2013|Copywriting, Marketing|

After you determine your audience, the next step in creating a real estate marketing plan is defining the messages of your marketing campaigns.  Now that you have identified the target market(s), defining the message becomes easier as you will have an idea of what appeals to the desired demographics and what messages will make your [...]

Real Estate Marketing Strategies: Write a Successful Press Release

By | 2017-06-08T16:54:34+00:00 January 22nd, 2013|Copywriting|

Press releases, when used as part of real estate marketing strategies, can be an excellent method for promoting your agency in print.  Often when stories appear in newspapers and magazines, the idea for the story started as a press release sent out by the subject of the story themselves.  The key is to get your [...]

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