August 2013

Never Advertised Online Before? Here’s How to Place an Ad with Google

By | 2017-06-08T16:53:04+00:00 August 30th, 2013|Marketing|

Buying an ad in the local newspaper has been standard practice for most small- and mid-sized businesses for decades. The problem with that marketing strategy today: Traditional newspaper readership has been in dramatic decline for years (in 2002, just 41 percent of Americans said they read the daily print newspaper; today, that number has dropped [...]

These Postcards Get the Best Customer Response

By | 2017-06-08T16:53:09+00:00 August 27th, 2013|Uncategorized|

If you’re an Xpressdocs client, you know that marketing postcards are one of the most efficient and effective ways to promote your business. According to the latest Direct Marketing Association study, direct mail generates an average of $7 in sales for every $1 spent on the marketing medium. But, of course, not every marketing postcard [...]

4 Ways to Improve Your Online Marketing with Google Analytics

By | 2017-06-08T16:53:13+00:00 August 6th, 2013|Marketing|

As a small business owner it can be difficult to understand the results from your online marketing initiatives without paying a lot of money for expensive software. How do you know if your website and online marketing campaigns are effective? Fortunately, Google Analytics is a powerful analytics tool that helps you to monitor traffic patterns [...]

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