April 2013

New Movers Are Big Spenders

By | 2017-06-08T16:53:50+00:00 April 25th, 2013|Direct Mail, Direct Marketing, Marketing|

Most small businesses have a niche they like to target with their marketing (a particular neighborhood, an age group, people from a specific socio-demographic, etc.). But there’s one niche that just about every business can benefit from: new-movers. “New-movers” are households that have been living at their current address for 12 months or less. And [...]

Real Estate Marketing: The Initial Sale is Just a Starting Point

By | 2017-06-08T16:53:54+00:00 April 18th, 2013|Direct Marketing, Marketing|

Congratulations, you made the sale! Now it’s time for some follow-up marketing. Say what? Why bother a buyer after they’ve made a purchase? Well, because …. Finding and acquiring a new customer costs about five to seven times more than simply maintaining a profitable relationship with a current customer. Recent buyers are interested in accessories, [...]

Which Marketing Strategy Is Right for Your Business?

By | 2017-06-08T16:53:58+00:00 April 3rd, 2013|Copywriting, Marketing|

The debate about which is better, brand marketing or straight selling, has raged in the marketing community for decades. The two camps have fundamentally differing views on the topic, and have even developed names to distinguish themselves. On one side of the argument are the “rationalists,” or those who believe the best way to sell [...]

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