March 2013

The Four Essential Elements of Every Real Estate Marketing Effort

By | 2017-06-08T16:54:03+00:00 March 27th, 2013|Direct Marketing|

Most of us don’t plan exactly what we’re going to say, and how, before striking up a conversation. That’s life. However, that’s not good marketing. Launch a direct mail, email or social media marketing effort without contemplating the key messages, the market, the medium you’ll use and the design of the materials, and you’ll most [...]

Real Estate Marketing: The Power of Promotional Products

By | 2017-06-08T16:54:07+00:00 March 19th, 2013|Direct Marketing, Marketing|

One of the best real estate marketing ideas is to use promotional products, such as pens, notepads and other items, branded with your company logo, yet many companies overlook the benefit of such products.  Branded promotional products keep your logo and company in the mind of everyone who uses those items, as well as the [...]

Real Estate Marketing Plan Part 5 – Measuring Success

By | 2017-06-08T16:54:12+00:00 March 7th, 2013|Direct Marketing, Marketing|

The final step in your real estate marketing plan is to measure how your campaigns and strategies performed.  While there is no one exact way to measure the success of real estate marketing strategies, several methods can indicate whether the campaign was a success. Review Original Goals Remember, the first step in evaluating the effectiveness [...]

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