What Both Sexes Want from Your Real Estate Marketing Strategies

By | 2012-09-04T10:36:33+00:00 September 4th, 2012|Marketing|

Anytime you start generalizing about genders, you're bound to upset one sex or the other. That said, studies continue to show that men and women respond to real estate marketing strategies in very different ways. To learn just exactly where the sexes differ on this subject, we compiled the findings of ten studies into one [...]

What is UV Coating?

By | 2012-08-24T17:12:31+00:00 August 24th, 2012|Direct Marketing, Marketing|

What is UV coating? When ordering print and direct mail, you might come across this term, as something that adds value to your items. But really, what does a postcard, business card, or other marketing document have to do with ultraviolet rays? First let’s answer the question, “What is UV coating?” Ultraviolet coating is a [...]

The Power of Real Estate Email Marketing

By | 2012-08-22T11:21:06+00:00 August 22nd, 2012|Email Marketing|

There are a number of very good reasons why real estate email marketing has become so incredibly popular with today's small- and mid-sized businesses. Below are a few the top reasons. It's affordable Email is by far the least expensive of all the traditional marketing mediums used by small- and mid-sized businesses. Because there are [...]

Real Estate Referral: Getting Others to Spread the Word about Your Business

By | 2012-08-08T17:21:31+00:00 August 8th, 2012|Marketing|

Getting satisfied customers to spread the good word about your business is one of the most powerful marketing strategies imaginable. Here's how you can encourage more of this real estate referral, "viral" type of marketing: Create a Memorable Brand People don't recommend run-of-the-mill companies to their family and friends; they pass along the names of [...]

The Secret to Successful Real Estate Social Media Marketing

By | 2012-07-27T15:45:10+00:00 July 27th, 2012|Social Media|

Business blogs, Twitter accounts, Facebook pages and other social media are turning into some of the cheapest and most effective mediums for small- and mid-sized businesses to encourage referrals, cross-sell, introduce new products/services, and keep long-time customers loyal. The marketers finding the most success with social-media marketing, however, are those who flesh out a winning [...]

Real Estate Marketing Ideas: Dig into the Details of Your Off-line Marketing

By | 2012-07-25T17:42:52+00:00 July 25th, 2012|Direct Marketing|

Marketing studies and reports are helpful, but what you really want is the ability to dig into the details of your own real estate marketing efforts - especially your off-line marketing (direct mail, print ads, promotional products, networking, etc.). Right? As difficult as that sounds, it's actually really simple. The key: be diligent about tracking [...]

When Real Estate Direct Mail Marketing Fails: Avoiding Pitfalls

By | 2012-07-18T17:13:37+00:00 July 18th, 2012|Direct Marketing|

Over the years we've passed along hundreds of tips, tricks and techniques you would be wise to make part of your real estate direct mail marketing. Today, we share the first of 10 common mistakes, blunders and oversights (in other words, things you'll want to avoid): Not managing your mailing list. The most important aspect [...]

10 Ways to Grow Your Direct Marketing Mailing Lists

By | 2012-07-11T14:47:08+00:00 July 11th, 2012|Direct Marketing, Email Marketing|

There's one thing every direct mail or email marketing program needs to be successful: A good mailing list. No matter how good your marketing piece, if it's not paired with an equally effective mailing list, it's like Romeo with no Juliet, or peanut butter without jelly. Fortunately, there are a number of strategies you can [...]

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