Five Best Real Estate Apps to Help Your Real Estate Business

By | 2017-06-08T16:55:35+00:00 October 24th, 2012|Marketing, Social Media|

With smartphones growing in popularity, the process of buying or selling a home has gotten easier with some of the best real estate apps that help buyers find a new home, offer tools to sellers, or even let consumers know what the rent is on an available property.  Whether your agency’s market is residential or commercial [...]

Our Picks for Best Gadgets in 2012

By | 2012-10-17T07:15:08+00:00 October 17th, 2012|Specials|

Everyone loves new toys and fun things to play with, which is why Xpressdocs has created this list of the best gadgets 2012 has to offer.  For those who have purchased the new iPhone 5 (soon will), here are some of the best gadgets designed to keep you technologically on top of your [...]

How Often Should You Be Sending Real Estate Direct Mail?

By | 2012-10-10T16:52:35+00:00 October 10th, 2012|Direct Marketing|

In the direct-mail world, it's well known that you need to get your name and marketing message in front of someone at least nine times before they'll even consider making a purchase. But why? What is it about multiple mailings that make them so effective? The Trust Factor Let's be honest: The chances are slim [...]

Real Estate Marketing Plan – Building a Campaign Part 1

By | 2012-09-28T18:56:33+00:00 September 28th, 2012|Marketing|

In order to take your business to the highest level possible, it is important to have a real estate marketing plan that includes a variety of marketing campaigns and strategies to reach your target audience throughout the year.  A marketing campaign can include anything from a direct mail postcard, newspaper advertising, website ads, press releases, [...]

What is SEO for Real Estate and Why Should You Care?

By | 2012-09-25T10:04:48+00:00 September 25th, 2012|Marketing|

Search Engine Optimization, or SEO for real estate, is one of the most important tools you can use as one of your real estate marketing strategies.  SEO is the process of improving the visibility of a website and driving traffic to it using unpaid search results. What is SEO? With more people using the Internet [...]

How to Market Yourself in Real Estate with a Company Blog

By | 2012-09-18T17:14:50+00:00 September 18th, 2012|Marketing|

Getting people to engage and interact with your brand is one of the best ways to build deeper customer connections. And deeper connections almost always lead to more referrals, longer customer relationships, additional selling opportunities, plus much more. No, we're not suggesting dinner parties at the office or customer date nights. We're encouraging you to [...]

Real Estate Marketing Strategies | The Holidays are No Time to Take a Vacation from Marketing

By | 2012-09-11T17:04:36+00:00 September 11th, 2012|Marketing|

The holidays are no time to take a vacation from real estate marketing strategies. Continuing to promote your business between November and February is the secret to strengthening relationships, improving customer loyalty, building your brand and, eventually, racking up hoards of new sales. What makes this time of year so much better than any other? [...]

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