Xpressdocs has the perfect solutions for improving your real estate marketing mix. One of the most difficult tasks for any real estate agency is developing real estate marketing strategies that stand out from other agencies and grab the attention of consumers. Xpressdocs [...]
Once you have developed a budget and set specific goals, the next step in any real estate marketing plan is to research the desired target audiences to ensure your marketing campaigns are directed at the appropriate customers. Knowing your target audience maximizes [...]
Three of the biggest shopping days of the year are fast approaching, and a holiday marketing plan must focus on Black Friday, Small Business Saturday and Cyber Monday to harness those shopping dollars. A marketing mix that addresses these major shopping days [...]
The holiday season is the time when many classic holiday ad campaigns return to television, print and radio. Many of these Christmas ad campaigns have been around for decades, while others that have gained memorable status are new to the holiday ad [...]
For many small-to-mid-sized businesses, the colors used in their direct marketing materials are an afterthought; a bit of whimsy to liven up an otherwise drab promotional effort. But for those in the know, color is the silent [...]
With the ever-increasing popularity of the Internet, along with the proliferation of social media and email marketing strategies, many wonder if real estate direct mail marketing is still valid. According to Exact Target’s 2012 Channel Preference Survey, [...]
75% of buying decisions are based on emotion, so it’s important to build lasting connections with potential customers through personal marketing. […]