July 2012

The Secret to Successful Real Estate Social Media Marketing

By | 2012-07-27T15:45:10+00:00 July 27th, 2012|Social Media|

Business blogs, Twitter accounts, Facebook pages and other social media are turning into some of the cheapest and most effective mediums for small- and mid-sized businesses to encourage referrals, cross-sell, introduce new products/services, and keep long-time customers loyal. The marketers finding the most success with social-media marketing, however, are those who flesh out a winning [...]

Real Estate Marketing Ideas: Dig into the Details of Your Off-line Marketing

By | 2012-07-25T17:42:52+00:00 July 25th, 2012|Direct Marketing|

Marketing studies and reports are helpful, but what you really want is the ability to dig into the details of your own real estate marketing efforts - especially your off-line marketing (direct mail, print ads, promotional products, networking, etc.). Right? As difficult as that sounds, it's actually really simple. The key: be diligent about tracking [...]

When Real Estate Direct Mail Marketing Fails: Avoiding Pitfalls

By | 2012-07-18T17:13:37+00:00 July 18th, 2012|Direct Marketing|

Over the years we've passed along hundreds of tips, tricks and techniques you would be wise to make part of your real estate direct mail marketing. Today, we share the first of 10 common mistakes, blunders and oversights (in other words, things you'll want to avoid): Not managing your mailing list. The most important aspect [...]

10 Ways to Grow Your Direct Marketing Mailing Lists

By | 2012-07-11T14:47:08+00:00 July 11th, 2012|Direct Marketing, Email Marketing|

There's one thing every direct mail or email marketing program needs to be successful: A good mailing list. No matter how good your marketing piece, if it's not paired with an equally effective mailing list, it's like Romeo with no Juliet, or peanut butter without jelly. Fortunately, there are a number of strategies you can [...]

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