Anytime you direct prospective customers to your website for more information (with statements in your marketing materials like "learn more" or "get all the details"), you should be sending them to a special landing page, not your home page. Your home page is cluttered with [...]
In this market, finding new customers can be a daunting (and expensive) task. For a little help with marketing on a budget, however, you need look no further than a like-minded salesperson or another company offering complementary products/services. Collaborating on your marketing efforts is a [...]
For many companies, a corporate slogan is little more than an afterthought. But a good slogan can play a critical role in your overall brand strategy - and provide a rare opportunity to show people how you're different from competitors. So how do you create [...]
Everyone is gaga for online interaction today - which is why Facebook, Yelp, Blogger, Twitter, Flickr and all the other social-media tools have turned group communication into a full-blown Internet revolution. In the beginning, it was just person-to-person, but now people want to interact with [...]