How to Create Killer Landing Pages

By |May 22nd, 2012|Marketing, Social Media|

Anytime you direct prospective customers to your website for more information (with statements in your marketing materials like "learn more" or "get all the details"), you should be sending them to a special landing page, not your home page. Your home page is cluttered with [...]

Crafting a Slogan for Business That Sells

By |May 8th, 2012|Marketing|

For many companies, a corporate slogan is little more than an afterthought. But a good slogan can play a critical role in your overall brand strategy - and provide a rare opportunity to show people how you're different from competitors. So how do you create [...]

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