April 2012

Real Estate Marketing Tips: Ever Considered Writing Your Own Column?

By | 2012-04-24T17:39:58+00:00 April 24th, 2012|Marketing|

Writing a regular column for a community-based newspaper or highly targeted website is a great way to develop name recognition and build credibility. What's more, it saves selling time: You get to strut your knowledge and expertise in front of a target audience of hundreds (maybe thousands) without ever having to actually set foot in [...]

Real Estate Business and Charity: a Winning Combination

By | 2012-04-17T17:26:16+00:00 April 17th, 2012|Marketing|

Sponsoring a charitable event is not only an altruistic way to contribute to your community or a cause near and dear to your heart, it's also a great way to win the confidence and patronage of customers and prospects - all the while building your brand in the process. Benefit #1: Newfound credibility Corporate credibility [...]

Your Secret Customer Retention Marketing Weapon: Handwritten Notes

By | 2012-04-10T17:42:36+00:00 April 10th, 2012|Marketing|

In this age of digital communications and speedy everything, why in the world would you write a handwritten note to a prospect or customer (and then send it via snail mail)? Well, short of scheduling a face-to-face meeting with the person, there's no better way to show your respect and appreciation which will increase your [...]

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