Working with a Freelance Writer – 6 Steps to Success

By |September 28th, 2011|Marketing|

If you've ever tried writing your own marketing materials, you know how difficult it can be. A freelance copywriter can help, but working directly with creative talent calls for some thoughtful planning and clear communication. Step 1. Make sure you have enough time Underestimating the [...]

Arranging Text to Your Advantage

By |September 21st, 2011|Marketing|

Arranging Text to Your Advantage   No matter how good your writing, most readers are, initially, only going to skim your marketing materials. The typical consumer is exposed to 3,000 advertising messages a day; so you can't expect them to spend more than [...]

Five Tips for Email Marketing Success

By |September 14th, 2011|Email Marketing|

Five Tips for Email Marketing Success There's no need to become an expert before launching an email marketing campaign, but follow these five rules, and you'll avoid the most common mistakes. Get Permission Ever heard of the CAN-SPAM Act? It's the 2003 federal law that [...]

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