If you've ever tried writing your own marketing materials, you know how difficult it can be. A freelance copywriter can help, but working directly with creative talent calls for some thoughtful planning and clear communication. Step 1. Make sure you have enough time Underestimating the [...]
Arranging Text to Your Advantage No matter how good your writing, most readers are, initially, only going to skim your marketing materials. The typical consumer is exposed to 3,000 advertising messages a day; so you can't expect them to spend more than [...]
Five Tips for Email Marketing Success There's no need to become an expert before launching an email marketing campaign, but follow these five rules, and you'll avoid the most common mistakes. Get Permission Ever heard of the CAN-SPAM Act? It's the 2003 federal law that [...]
Mail Timing - What Every Marketer Needs to Know There's a reason why you don't get as much marketing mail on Fridays: Research shows it's the worst day of the week to try and capture people's attention. So what's the best day (and [...]