August 2011

How to Create an E-Newsletter to Reel in the Readers

By | 2011-08-31T18:35:59+00:00 August 31st, 2011|Direct Marketing|

How to Create an E-Newsletter to Reel in the Readers How can you create an e-newsletter your customers and referral sources will actually look forward to reading? Focus your efforts on the information, writing style and layout. Compelling Information is a Must Give your readers articles they can use to solve a problem [...]

Target Market Groups – Making the Most of Your Target Market

By | 2011-08-24T18:01:11+00:00 August 24th, 2011|Direct Marketing|

Target Market Groups - Making the Most of Your Target Market Making the Most of Your Target Market Sifting through your target market in search of the most profitable segments may sound daunting, but it's a little like sorting playing cards: hearts in one pile, spades in another, diamonds over there, clubs in the center. [...]

Direct Marketing Support: What Works (and What Doesn’t)

By | 2011-08-17T15:28:09+00:00 August 17th, 2011|Direct Marketing|

Direct Marketing Support: What Works (and What Doesn't) While there's no doubting direct-mail's power, there is a right way - and wrong way - to go about it. Direct-mail lives and dies by a unique set of rules and guidelines that have been tested and confirmed time and again over the last 30-plus years. What [...]

Email and Direct Mail: a Competitive Marketing Strategy Duo

By | 2011-08-10T14:13:04+00:00 August 10th, 2011|Direct Marketing, Email Marketing|

Email and Direct Mail: a Competitive Marketing Strategy Duo Direct mail is great at generating leads, while email allows you to nurture those leads and turn them into sales. Combine the two, and you'll find yourself sitting behind the wheel of a marketing machine that feels like a super-charged muscle car. Distinctly different marketing mediums [...]

The Best Social Media Sites for Business

By | 2011-08-10T12:51:09+00:00 August 10th, 2011|Social Media|

The Best Social Media Sites for Business What follows is an overview of the best social media sites for marketing your business: Jigsaw — This is essentially an online business-card swapping Web site for salespeople. You upload the contact information for business people you know, and in return you earn points that allow you to [...]

Three Steps to Success in Social Media for Real Estate Agents

By | 2011-08-03T18:18:16+00:00 August 3rd, 2011|Social Media|

You can ignore it. And you can tell yourself social media for real estate agents never make a difference for your business. But the small- and mid-sized businesses that have chosen to embrace social media marketing are starting to clobber their competitors. Step one: Become part of the conversation The best way to get started [...]

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