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Get Creative: Design Tips for Custom Marketing Postcards

Most agents love how simple it is to launch a prospecting effort with Xpressdocs’ pre-designed marketing postcards. But did you realize there are blank templates you can design yourself?

For those who want to let their creative side shine, here are some tips from the Xpressdocs design team:

designInvest in a quality SLR camera – Photos taken with a phone or a point-and-shoot camera almost always lack the richness and detail necessary for a printed marketing document. A quality digital single-lens-reflex camera will allow you to adjust for low-light situations (especially when shooting indoors), take wider-angle shots, generate high-resolution results, manipulate your photos in post-production, plus much more.

Make sure your image is 300 dpi – Any image you include on a postcard (a photo, a logo, a graphic) should have a resolution of 300 dpi. Lower-resolution images (typically 72 to 96 dpi) are fine for viewing on a digital device. But for a printed postcard, the quality needs to be much higher.

Get inspired – The best (and easiest) way to develop ideas for a custom design layout is to study other great layouts. Click through the Xpressdocs postcard designs and make note of the elements you find particularly attractive (layout, design, colors, images, fonts, etc.), then combine, rearrange and replicate those ideas to develop something totally unique.

Leverage the power of color – According to Pantone, the world-renowned authority on all things color, every shade has a direct impact on a person’s emotions and psyche:

  • Red: Sexy, passionate, provocative, exciting and dynamic.
  • Hot pink: Shares the same high energy and spirit of red, but it’s more energetic and youthful.
  • Orange: Generally preferred by extroverted personalities, it’s perceived as playful, gregarious happy and childlike.
  • Yellow: Cheerful, mellow and soft to the touch.
  • Brown: Rooted, secure, down-to-earth and durable.
  • Blue: Reliable, trustworthy, dependable and committed.
  • Green: Refreshing and fresh.
  • Purple: Sensual and spiritual; artistic and unique; with a futuristic quality that speaks well for new concepts and technologies.
  • Neutral tones such as beige, gray and taupe: Solid, dependable and classic.
  • White: Perceived by the human eye as a brilliant color, and most often used as an eye-catching contrast color, white communicates clarity and cleanliness.
  • Black: Powerful, dramatic, elegant, expensive and strong.

Be consistent with your brand colors – Using color to establish a personal brand is relatively easy: Choose a combination of colors that defines your business’ attitude (and makes it stand out from competitors), then use that palette consistently on all your marketing pieces, everything from sidewalk signs to marketing postcards. The key is to be consistent. Trouble starts when you get tired of seeing those colors over and over, and you start mixing in new colors – which voids all the brand recognition work you’ve done to that point.

Consider using a professional – Designing marketing materials is a lot of fun, but creating something that looks truly professional is a lot harder than most people realize. So if your best try doesn’t produce the result you want, hire a freelance graphic artist to help.

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