Xpressdocs Blog

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February 2014

Sneak Peak: New Spring Marketing for Real Estate Agents

Spring is around the corner. Have you decided on your real estate marketing plan for the season? Real estate seasonal marketing is a great way to connect with customers and clients because it applies to most everyone in your sphere. By connecting to your clients year-round, it increases the chances that they will think of you when they need a service like yours.

With spring, the ways to market your business are plentiful. Here are some ways that Xpressdocs can help you market your business:

Magnet Baseball Schedules

Baseball is one of America’s all time favorite sports. That is why our baseball schedules are sure to be popular among your clients.  And they are designed to last all season so you and your clients will never miss a game. Our schedules can be mailed and are available for every American and National league team!

Spring Forward Postcards

March 9th is fast approaching. Now is the time to send out a thoughtful reminder to your current and prospective clients to move their clocks forward. Your customers will not only appreciate it, but they will think of you next time they need a service like yours. Choose from our selection of colorful designs in large or small postcard sizes.
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The Top 5 Marketing Strategies of Successful Small Businesses

With all the so-called marketing experts making spectacles of themselves online today, it’s harder than ever to separate the marketing strategies that really do work from those that are duds, lies, scams or repeats of ideas spread by people who have no business offering marketing advice.

So instead of letting the loudest voices lead the way, we decided to search out some of the most successful small businesses, and investigate the marketing strategies they use to pump up sales and attract more clients.

Some of the businesses using these ideas are real estate agents and longtime Xpressdocs’ clients, some are from outside the real estate industry. But they all have one thing in common: they’re proven winners.

If you’re on the hunt for marketing strategies with true breakthrough potential, follow the examples set by the leading small businesses:

They ‘integrate’ their marketing

Instead of relying too much on one method of marketing (direct mail, email, social media, public relations, etc.), the most successful small businesses combine a variety of those mediums into an integrated marketing campaign.

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January 2014

USPS Postage Rate Increases

The United States Postal Service has announced postage rate increases that will take effect on January 22, 2014. Xpressdocs’ rates for mailed products will rise to reflect this postage increase, and affect all orders entering the mail stream after January 22nd.

Impact of USPS Postage Increases on Current Xpressdocs Rates

Products
First Class
Standard

Small Postcard – 5.5 x […]

FedEx Shipping Rate Increases

FedEx® has implemented a shipping rate increase that will take effect on January 22, 2014. Xpressdocs will adjust some shipping rates to reflect the increase. It is rare that we need to make shipping rate adjustments and we will continue to heavily subsidize the cost for our most popular shipping options. Ground service will remain […]

Wrong, Wrong, Wrong: The Biggest Myths about Direct Mail

With all the hype about social media and email marketing today, some real estate professionals have started to doubt the power of direct mail – probably because many of the companies pushing new digital marketing mediums are spreading nasty little rumors.

Below, we use independent research to set the record straight.

FALSE: “Direct marketing doesn’t work anymore.”

THE TRUTH: While it’s true that there has been a slight drop in the success rate of direct marketing over the past 10 years, the “response rate” generated by direct mail is still 10 to 30 times better than e-mail marketing. That means 10 to 30 times more people will take action (call, write, stop-in, tell a friend, etc.) after receiving a direct-mail marketing effort.

In fact, direct mail has the highest response rate of any direct-marketing medium, and it has also influenced more consumers to make a purchase than any other marketing medium. Think about that the next time someone tells you they have a “better” marketing idea.
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How to Get Your Twitter Followers to Re-tweet

If you don’t already use Twitter to market your real estate services, it’s high time you got started. Twitter is one of the world’s largest social networks and makes it incredibly easy to build an online buzz for your business. Plus, it’s free.

Once you’re up and tweeting, then you can use the strategies below to encourage re-tweets.

Imagine you have 97 Twitter followers (other Twitter users who have signed up to receive your tweets), and you tweet a quick message promoting your new real estate listing. While those 97 people now know about the listing, the odds that one of them will turn into a buyer are pretty small. Real small.

However, if just eight of those people re-tweet your tweet, the distribution of your listing suddenly jumps exponentially. If we assume each of those people re-tweeting your tweet also has 97 followers, that means 776 Twitter followers will soon be reading about your listing (eight Twitter users times 97 followers).

See how powerful a simple re-tweet can be? And getting your followers to do it isn’t that hard, either:
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December 2013

‘Free’ Isn’t the Only Word That Gets Results: Learn 6 Others

As tacky as it sounds to use the word “free” in your marketing materials, research continues to show it’s one of the most effective ways to grab the attention of prospective customers, reel them in and pump up sales.

But “free” isn’t the only word capable of creating that kind of marketing magic. Six other top performers are included below:

Easy
It would be rude to say most people are lazy, but, well, when it comes to responding to marketing offers, most people are pretty lazy. So describing your product, service or process as “easy” is an easy way to quickly win converts and new customers.
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The Secrets to Creating a Viral YouTube Video

Creating a YouTube video has always been a great way to market a business, service or product. But you want something more. You want thousands of strangers to stare slack-jawed at your video, be completely drawn into it, then break out in laughter (or tears) before encouraging their friends and family to watch it – generating all kinds of free publicity, new business and customers. Right? Come on, admit it.

Just about every small- and mid-sized business has fantasized about creating a “viral” video.

The truth is, it takes a tremendous amount of extra effort to make a video go viral. It’s doable. But to make it happen, you’re going to have to work very hard and be very persistent. Step-by-step directions are included below.

Establish a social media network well ahead of time

To promote your video, you’re going to need a large and robust social media network (hundreds of Facebook fans, Twitter followers and more). That’s something that typically takes months to generate, so get started right away (see this post for tips).

[link to: http://blog.xpressdocs.com/social-media-for-real-estate]

Create something people will want to share
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November 2013

5 New Facebook Features You Can Use to Better Promote Your Business

While Facebook is known for rolling out new features and functionality on almost a weekly basis, these recent additions have fans of the service posting digital high-fives.

Promotable posts

Did you know that only a small percentage of the people who “Like” your Facebook page automatically receive your posts? The truth is, each time you post something, only a random sampling of your fans receive it.

Now, the new Promote button is set to change all that … for a price.

After writing a Facebook post, you now have the option of clicking the button titled “Promote,” which will distribute your post to the Newsfeeds of ALL of your Likes – plus their friends, as well. The fee: $5 to $20 or more per post.
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6 Secrets to Closing More Business Deals

No one likes to be badgered and bullied into moving forward with a business deal. But if prospective customers are left to their own devices, most will take the path of least resistance, which is usually to take no action at all.

If you want to be successful at sales, you need to be able to help people make up their minds and overcome their natural tendency to procrastinate.

Of course, every sales process should be focused on drawing out the unique needs of the prospective buyer, and establishing a personal relationship. But at some point, the paperwork needs to be signed and handshakes made. The deal needs to close in order to be considered a sale. That’s when you need to do something like …
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