Consider this a list of business resolutions – five things you can easily do that are guaranteed to make a difference for your business in the coming year.
Add 150 new people to your marketing mailing list
The Xpressdocs blog posts are packed with great ideas for expanding your marketing mailing list. But the ideas require extra effort and a long-term commitment. Make this the year that you commit to really bulking up your mailing list. Having a growing, up-to-date mailing list is the most important element of any successful marketing campaign.
Determine what sets you apart from the competition
If there’s nothing that makes you different from every other real estate professional, prospective clients have no reason to choose you over them. Even worse: If consumers think you and your competitors are all the same, they’ll simply go with the cheapest option.
Forget about the basics: attributes like “friendly,” “experienced,” “ethical” or “knowledgeable.” Those are things all your competitors can easily claim as well (and usually do). They don’t set you apart from the pack, and they’re so basic that prospective clients expect them.
You need a trait that really makes you different. Once you discover what that special something is, start promoting it in all your marketing materials.