Xpressdocs Blog

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September 2011

Mail Timing – What Every Marketer Needs to Know

Mail Timing – What Every Marketer Needs to Know

There’s a reason why you don’t get as much marketing mail on Fridays: Research shows it’s the worst day of the week to try and capture people’s attention. So what’s the best day (and time)? Keep reading.
What the research says
While Fridays are widely considered to be a […]

August 2011

How to Create an E-Newsletter to Reel in the Readers

How to Create an E-Newsletter to Reel in the Readers

How can you create an e-newsletter your customers and referral sources will actually look forward to reading? Focus your efforts on the information, writing style and layout.

Compelling Information is a Must
Give your readers articles they can use to solve a problem or improve their daily […]

Target Market Groups – Making the Most of Your Target Market

Target Market Groups – Making the Most of Your Target Market
Making the Most of Your Target Market
Sifting through your target market in search of the most profitable segments may sound daunting, but it’s a little like sorting playing cards: hearts in one pile, spades in another, diamonds over there, clubs in the center. You’re simply […]

Direct Marketing Support: What Works (and What Doesn’t)

Direct Marketing Support: What Works (and What Doesn’t)
While there’s no doubting direct-mail’s power, there is a right way – and wrong way – to go about it. Direct-mail lives and dies by a unique set of rules and guidelines that have been tested and confirmed time and again over the last 30-plus years. What are […]

Email and Direct Mail: a Competitive Marketing Strategy Duo

Email and Direct Mail: a Competitive Marketing Strategy Duo

Direct mail is great at generating leads, while email allows you to nurture those leads and turn them into sales. Combine the two, and you’ll find yourself sitting behind the wheel of a marketing machine that feels like a super-charged muscle car.
Distinctly different marketing mediums

Direct mail and […]

The Best Social Media Sites for Business

The Best Social Media Sites for Business

What follows is an overview of the best social media sites for marketing your business:

Jigsaw — This is essentially an online business-card swapping Web site for salespeople. You upload the contact information for business people you know, and in return you earn points that allow you to download contact […]

Three Steps to Success in Social Media for Real Estate Agents

You can ignore it. And you can tell yourself social media for real estate agents never make a difference for your business. But the small- and mid-sized businesses that have chosen to embrace social media marketing are starting to clobber their competitors.
Step one: Become part of the conversation
The best way to get started with social […]

July 2011

Breathe New Life into Your Blog Real Estate Blog Ideas – Part 2

Breathe New Life into Your Blog Real Estate Blog Ideas
– Part 2

If you’re a blogger – or about to become one – you’re biggest challenge is probably thinking of something new to write about. Leave it to your friends at Xpressdocs to help. Last month, we provided six great blogging ideas, and this month, we’re […]

Breathe New Life into Your Blog Real Estate Blog Ideas

Breathe New Life into Your Blog Real Estate Blog Ideas

Once you establish a business blog, your readers are going to expect to find something new there on a regular basis (posting new content once or twice a week is typical). Whether you’re just starting out, or a long-time blogger, these six ideas should keep the […]

The Future of Direct Mail – Using Direct Mail to Socialize

The Future of Direct Mail – Using Direct Mail to Socialize
There’s so much to like about social media (Facebook, Twitter, Yelp, MySpace, YouTube, etc.). It’s cheap, it’s addictive, it’s “viral,” and it’s exciting, just to name a few of the associated benefits. But there’s one area where it pulls up short: marketing muscle.

In terms of […]

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