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November 2011

Social Media for Real Estate Agents and Realtors: Adding Social Icons to Direct Mail

The explosion of social media sites such as Facebook, Twitter and LinkedIn have made them a popular marketing tool, but simply setting up a Facebook page may not be enough to draw customers to your business.  In order to bring customers to those sites, you have to let them know that you have a presence […]

Social Media for Real Estate Agents and Realtors: Adding Social Icons and Links on Business Cards

As online websites such as Twitter, Facebook, LinkedIn and many other social media sites continue to grow, more businesses are building an online identity using just one of these types of media, or many of them.  Although some feel that virtual business cards will overtake the paper business card, that currently has not happened, and […]

Real Estate Photography – Want to Take Better Photos? Free Resources for the Digitally Challenged

We can’t teach you to become a great photographer in a 400-word article. But we can point you towards the best free resources for learning the tricks of the trade.
REAL ESTATE PHOTOGRAPHY

The Realtor’s Guide to Using Photos in Real-estate Marketing – Larry Lohrman is an expert on real-estate photography, and his realtor’s guide is the […]

5 Ways for Beginners to Improve Brochures

Creating brochures for advertising has become much easier with the advent of desktop publishing and word processing programs that are available for home and office computers.  These programs make it easy for a small business owner to develop, print and distribute flyers for special events, sales or to get information out about the business.  However, […]

Give the People What Your Competitors Can’t

Let’s be honest. You and most of your competitors are all pushing essentially the same products or services – which means, if you want to distinguish your business in the marketplace, you need to focus on the little things that make it unique (or at least seem unique).

For example, consider residential real estate agent Rhonda […]

October 2011

Five Reasons Why Email Marketing Programs Rock

If you’ve been using direct mail to grow your business, you’ve no doubt wondered how email marketing compares – and whether it could be effectively incorporated. This month, we pull back the covers on this powerful marketing medium, explain its advantages, show how to side-step the most common mistakes, and provide a simple marketing plan […]

How to Build a Personal Brand: The Essence of You

Real estate agents are famous for featuring personal photos in all their marketing materials. Why? Partly because they understand putting a face to a name helps people remember them. But also because those photos allow them to quickly project an image (usually that of a friendly, professional, successful consultant).

Personal branding takes that idea one step […]

September 2011

Working with a Freelance Writer – 6 Steps to Success

If you’ve ever tried writing your own marketing materials, you know how difficult it can be. A freelance copywriter can help, but working directly with creative talent calls for some thoughtful planning and clear communication.

Step 1. Make sure you have enough time

Underestimating the time required is the biggest mistake most people make. A freelance copywriter […]

Arranging Text to Your Advantage

Arranging Text to Your Advantage

 

No matter how good your writing, most readers are, initially, only going to skim your marketing materials. The typical consumer is exposed to 3,000 advertising messages a day; so you can’t expect them to spend more than 30 seconds perusing your piece.

That’s why it’s so important to arrange the text so […]

Five Tips for Email Marketing Success

Five Tips for Email Marketing Success
There’s no need to become an expert before launching an email marketing campaign, but follow these five rules, and you’ll avoid the most common mistakes.

Get Permission
Ever heard of the CAN-SPAM Act? It’s the 2003 federal law that makes it illegal to send marketing emails to people against their wishes. To […]

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