Xpressdocs Blog

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December 2011

Monetizing Social Media for Real Estate Agents and Realtors with Direct Marketing

Many companies are turning to social media as a way to market their products and services.  However, some CEOs still question how money can be made through sites such as Facebook, Twitter and YouTube.  It is important to think of social media as a tool and not a standalone solution to advertising, and one way […]

Mobile Marketing with QR Codes: Link to Mobile Site

Although QR codes have been popular in Japan since the mid-1990’s, they are just now getting attention here in the United States.  QR, or quick response, codes are similar to barcodes only they are read using a smartphone camera with a special QR code reader installed.  Many merchants have begun displaying them in store windows […]

Email Marketing Campaigns Tips for Growing Your Opt-In List

With direct mail, you can add names and addresses to your marketing list at will. So long as the contact information is legitimate and accurate, you’re good to go. But with email marketing, there are checks and balances.

When gathering email addresses, you have to get permission from each person before adding them to your marketing […]

How to Create a Slogan that Sells

For many companies, a corporate slogan is little more than an afterthought. But a good slogan can play a critical role in your overall brand strategy – and provide a rare opportunity to show people how you’re different from competitors.

So how do you create a slogan people will remember and respond to? Follow these six […]

Real Estate Copywriting: Writing that Makes Them Want to Buy

Features and benefits. At first glance, those words may seem basically the same, but when it comes to real estate copywriting, there’s a big difference:

Features are the tangible attributes used to describe an item (“3,000-square-foot home”), a product (“latex outdoor paint”) or service (“24-hour roadside assistance”). In short, features define the thing.
Benefits take that list of raw […]

Keys to Real Estate Advertising & Marketing

Traditionally, real estate agents have focused on the Sunday paper for the bulk of their real estate advertising & marketing.  With the advent of instant news sources on the internet, however, newspaper subscriptions and purchases have dropped considerably over the past decade, making many wonder if real estate print advertising is still the best way […]

Is Real Estate Print Advertising Dead?

Many real estate agents have begun to question whether real estate print advertising is dead as newspaper subscriptions continue to drop and more people use the internet to get information on just about everything.  Although more people are finding information on homes for sale or rent, many housing markets still report that the majority of […]

Real Estate Agent Marketing Tools

63% of sellers choose the first agent they contact so it’s important to get you name in front of your network. Whether using traditional media or venturing online you need a solid communication plan. Xpressdocs’ real estate agent marketing tools can help.

Visit our website to see all of our real estate agent marketing tools.

Real Estate Agent Marketing Ideas: Cut Through the Holiday Clutter

If you want your real estate marketing ideas to stand out at the holidays, you’ve got to do something out of the ordinary. Your target audience is too over-burdened and overwhelmed to notice humdrum “call me if I can help” or “stop by today” mailers.

Here are five ideas sure to ring up some sales – […]

Enjoy 15% Off your Seasonal Greetings order today!

Enjoy 15% Off your Seasonal Greetings order today! If you’ve put off sending holiday greetings, it’s not too late. Xpressdocs is ready to help you reach out to your customers with a little cheer. Order by 4:00 p.m. CST and our elves will mail your postcards the next day or ship them directly to you. […]

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