Xpressdocs Blog

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February 2012

Creative Business Cards for Real Estate Agents

Business cards for real estate agents leave a lasting impression and will influence how the recipient perceives you. It’s important design your business card as effectively as possible. We offer a few tips get ensure your card works for you.

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Traditional Direct Mail vs. Real Estate Direct Mail Marketing Postcards

With the advent of the internet, many real estate agents have turned to electronic methods for advertising their properties.  However, a study by the research firm Infotrends shows that 61% of consumers prefer to receive offers and information via postal mail than any other type of advertising.  Since part of marketing is to get information to […]

January 2012

Social Media for Real Estate Agents Video

Combine your current offline direct mail strategy with your online social media strategy to guide your audience right where you need them.

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Integrated Mobile Marketing with QR Codes

Quick Response codes, better known as QR Codes, enable smartphone users to scan the code directly to their phone and obtain additional information, offers or register for giveaways.  QR codes work very well with printed material, allowing companies to use direct mail or other printed sources to connect to their online content.  However, it is […]

Kick off the New Year with 15% Savings from Xpressdocs

As you enter 2012 and begin planning your property marketing campaigns, we’re pleased to offer 15% Savings on your next order with Xpressdocs through January 25, 2012. We’ll also ship your orders at no charge.**

Promote your listings with new direct marketing materials from Xpressdocs.*

Property Postcards
Just Listed /Just Sold Materials
Seasonal Postcards
Property Flyers
Business Cards
Calendars, Consumer Tips and […]

Rewards of Real Estate Direct Mail Marketing

According to the United States Post Office, 98% of Americans bring in their mail on a daily basis and 77% of them immediately sort through it.  A real estate direct mail marketing campaign, therefore, has the potential to reach a very large number of potential clients for a number of reasons.

Target a Specific Group

One of […]

December 2011

Real Estate Agents Mobile Marketing with QR Codes

One of the latest technologies being used by real estate agents is mobile marketing with QR codes. QR codes, which are actually known as “Quick Response” codes are similar to barcodes that can be scanned using the camera of a smartphone.  When the customer scans the code, they are taken to an online location such […]

Networking Tips Using Social Media for Real Estate Agents and Realtors

Social media has exploded in the business world, and real estate agents are looking for ways to incorporate social media networking in order to increase the number of buyers and sellers contacting their agency.  Unfortunately, many agents are not utilizing this form of networking to its fullest potential, or are not using it properly.  By […]

Marketing Mix Examples: Reaching Your Target Market Through Broad Mix and Repetition

Consumers are exposed to thousands of advertising messages each day, requiring marketing departments to look closely at who their target market is and how to get their product to stand out among those who will use their product the most.  For this reason, choosing a strategy from these marketing mix examples can ensure successes. Be […]

Direct Mail Strategy For Postcards

When developing a direct mail campaign, one of the most cost-effective ways to get your message to current and potential customers is to use postcards, which are much cheaper to send than regular letters and offer instant visibility when customers receive them in the mailbox.  In fact, sending postcards is 38 percent cheaper than mailing a […]

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