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June 2012

Real Estate Marketing Ideas: Trading Knowledge for New Customers

The Internet and the Information Age. Both were supposed to make our lives easier. Instead, the ever-growing tsunami of information they produce has become so overwhelming that consumers are now desperate for someone (anyone!) to cut through the clutter and tell them what they really want to know. People are tired of clicking through page […]

What is Interactive Marketing? 10 More Steps To Get You There

Last month, we introduced 10 great ways small- and mid-sized businesses could use “online interaction” to generate referrals, boost sales and build their marketing lists. As if that weren’t enough, we’re back with 10 more crackerjack ideas – any of which can be implemented right away, for little to no money.

1. Add video

One way to […]

May 2012

How to Create Killer Landing Pages

Anytime you direct prospective customers to your website for more information (with statements in your marketing materials like “learn more” or “get all the details”), you should be sending them to a special landing page, not your home page.

Your home page is cluttered with all kinds of extraneous information. A landing page, on the other […]

Marketing on a Budget – Double Your Marketing Capabilities

In this market, finding new customers can be a daunting (and expensive) task. For a little help with marketing on a budget, however, you need look no further than a like-minded salesperson or another company offering complementary products/services. Collaborating on your marketing efforts is a fast, easy way for both organizations to slash costs, expand […]

Crafting a Slogan for Business That Sells

For many companies, a corporate slogan is little more than an afterthought. But a good slogan can play a critical role in your overall brand strategy – and provide a rare opportunity to show people how you’re different from competitors.

So how do you create a slogan people will remember and respond to? Follow these six […]

What is Interactive Marketing and 10 Steps To Get There

Everyone is gaga for online interaction today – which is why Facebook, Yelp, Blogger, Twitter, Flickr and all the other social-media tools have turned group communication into a full-blown Internet revolution. In the beginning, it was just person-to-person, but now people want to interact with the companies they do business with, as well.

The big surprise: […]

April 2012

Real Estate Marketing Tips: Ever Considered Writing Your Own Column?

Writing a regular column for a community-based newspaper or highly targeted website is a great way to develop name recognition and build credibility. What’s more, it saves selling time: You get to strut your knowledge and expertise in front of a target audience of hundreds (maybe thousands) without ever having to actually set foot in […]

Real Estate Business and Charity: a Winning Combination

Sponsoring a charitable event is not only an altruistic way to contribute to your community or a cause near and dear to your heart, it’s also a great way to win the confidence and patronage of customers and prospects – all the while building your brand in the process.

Benefit #1: Newfound credibility
Corporate credibility is one […]

Your Secret Customer Retention Marketing Weapon: Handwritten Notes

In this age of digital communications and speedy everything, why in the world would you write a handwritten note to a prospect or customer (and then send it via snail mail)? Well, short of scheduling a face-to-face meeting with the person, there’s no better way to show your respect and appreciation which will increase your […]

Real Estate Advertising Marketing | Summertime is Sure to Heat Up Sales

Real Estate Advertising Marketing | Summertime is Sure to Heat Up Sales

If you want your marketing efforts to be successful, they need to feature a message that resonates with your target audience. Here are six seasonal themes perfect for summer:

Outdoor fun – Everyone wants to be outdoors having fun during the summer. Play along (and […]

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