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October 2012

How Often Should You Be Sending Real Estate Direct Mail?

In the direct-mail world, it’s well known that you need to get your name and marketing message in front of someone at least nine times before they’ll even consider making a purchase. But why? What is it about multiple mailings that make them so effective?

The Trust Factor
Let’s be honest: The chances are slim that someone […]

Real Estate Marketing Ideas That Cut Through the Holiday Clutter

If you want your real estate marketing ideas to stand out during the holidays, you’ve got to do something out of the ordinary. Your target audience is over-burdened and overwhelmed to notice humdrum “call me if I can help” or “stop by today” mailers.

Here are five ideas sure to ring up some sales – or […]

September 2012

Real Estate Marketing Plan – Building a Campaign Part 1

In order to take your business to the highest level possible, it is important to have a real estate marketing plan that includes a variety of marketing campaigns and strategies to reach your target audience throughout the year.  A marketing campaign can include anything from a direct mail postcard, newspaper advertising, website ads, press releases, […]

What is SEO for Real Estate and Why Should You Care?

Search Engine Optimization, or SEO for real estate, is one of the most important tools you can use as one of your real estate marketing strategies.  SEO is the process of improving the visibility of a website and driving traffic to it using unpaid search results.

What is SEO?
With more people using the Internet to find […]

How to Market Yourself in Real Estate with a Company Blog

Getting people to engage and interact with your brand is one of the best ways to build deeper customer connections. And deeper connections almost always lead to more referrals, longer customer relationships, additional selling opportunities, plus much more.

No, we’re not suggesting dinner parties at the office or customer date nights. We’re encouraging you to start […]

Real Estate Marketing Strategies | The Holidays are No Time to Take a Vacation from Marketing

The holidays are no time to take a vacation from real estate marketing strategies. Continuing to promote your business between November and February is the secret to strengthening relationships, improving customer loyalty, building your brand and, eventually, racking up hoards of new sales.

What makes this time of year so much better than any other? The […]

What Both Sexes Want from Your Real Estate Marketing Strategies

Anytime you start generalizing about genders, you’re bound to upset one sex or the other. That said, studies continue to show that men and women respond to real estate marketing strategies in very different ways. To learn just exactly where the sexes differ on this subject, we compiled the findings of ten studies into one […]

August 2012

What is UV Coating?

What is UV coating? When ordering print and direct mail, you might come across this term, as something that adds value to your items. But really, what does a postcard, business card, or other marketing document have to do with ultraviolet rays?

First let’s answer the question, “What is UV coating?” Ultraviolet coating is a coating […]

The Power of Real Estate Email Marketing

There are a number of very good reasons why real estate email marketing has become so incredibly popular with today’s small- and mid-sized businesses. Below are a few the top reasons.

It’s affordable
Email is by far the least expensive of all the traditional marketing mediums used by small- and mid-sized businesses. Because there are no materials […]

10 Ways to Increase Response to Your Real Estate Direct Mail Marketing

There’s no doubt that real estate direct mail marketing works (in fact, according to the latest USPS figures, a whopping 76% of consumers have been “directly influenced to purchase through direct mail”).

Even still, every marketer wants to know how to improve their results – how to get even just a few more of the people […]

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