Many real estate agents take a break from marketing during the end-of-year holidays. Business is slow. There are so many activities outside of work to keep you busy. And there’s all that holiday shopping, cooking and preparation to do.
But make no mistake: Home buyers are out there; sellers, too. In fact, this is the time of year when the people who are active in the marketplace are serious about doing a deal. So if you aren’t marketing your services at this time of year, you’re missing out on sales – quick sales with motivated clients.
Sending marketing and public relations materials at holiday time is also a great way to sow the seeds for next year’s success: Make a name for yourself now, and people will think of you first when they (or their friends) need an agent for the spring selling season.
Hold a photo contest
Want to get your Facebook, Twitter and other social media followers excited (and talking about your business)? Hold an online contest for the local home with the best holiday decorations: people can submit their own photos of decorated homes and/or vote for their favorite.