In this market, finding new customers can be a daunting (and expensive) task. For a little help with marketing on a budget, however, you need look no further than a like-minded salesperson or another company offering complementary products/services. Collaborating on your marketing efforts is a fast, easy way for both organizations to slash costs, expand […]
For many companies, a corporate slogan is little more than an afterthought. But a good slogan can play a critical role in your overall brand strategy – and provide a rare opportunity to show people how you’re different from competitors.
So how do you create a slogan people will remember and respond to? Follow these six […]
Writing a regular column for a community-based newspaper or highly targeted website is a great way to develop name recognition and build credibility. What’s more, it saves selling time: You get to strut your knowledge and expertise in front of a target audience of hundreds (maybe thousands) without ever having to actually set foot in […]
Sponsoring a charitable event is not only an altruistic way to contribute to your community or a cause near and dear to your heart, it’s also a great way to win the confidence and patronage of customers and prospects – all the while building your brand in the process.
Benefit #1: Newfound credibility
Corporate credibility is one […]
In this age of digital communications and speedy everything, why in the world would you write a handwritten note to a prospect or customer (and then send it via snail mail)? Well, short of scheduling a face-to-face meeting with the person, there’s no better way to show your respect and appreciation which will increase your […]
Real Estate Advertising Marketing | Summertime is Sure to Heat Up Sales
If you want your marketing efforts to be successful, they need to feature a message that resonates with your target audience. Here are six seasonal themes perfect for summer:
Outdoor fun – Everyone wants to be outdoors having fun during the summer. Play along (and […]
Features and benefits. At first glance, those words may seem basically the same, but when it comes to real estate marketing tips, there’s a big difference:
Features are the tangible attributes used to describe an item (“3,000-square-foot home”), a product (“latex outdoor paint”) or service (“24-hour roadside assistance”). In short, features define the thing.
Benefits take that […]
According to a recent Accenture study, a whopping 60 percent of Americans say leads for real estate referrals from friends and family have the greatest influence on their purchasing decisions. Just what is it about these word-of-mouth recommendations that make them so powerful? Trust. People trust the opinions of others, especially friends and family. It’s […]
QR codes, if they are handled properly, can turn direct mail campaigns into interactive events. QR codes are two-dimensional barcodes that allow consumers to scan information directly into their smartphone in order to access online information. This information can lead the customer to a company website, allow them to access a special offer, coupon or […]