Real Estate Marketing Plan – Building a Campaign Part 1

In order to take your business to the highest level possible, it is important to have a real estate marketing plan that includes a variety of marketing campaigns and strategies to reach your target audience throughout the year.  A marketing campaign can include anything from a direct mail postcard, newspaper advertising, website ads, press releases, […]

What is SEO for Real Estate and Why Should You Care?

Search Engine Optimization, or SEO for real estate, is one of the most important tools you can use as one of your real estate marketing strategies.  SEO is the process of improving the visibility of a website and driving traffic to it using unpaid search results.

What is SEO?
With more people using the Internet to find […]

How to Market Yourself in Real Estate with a Company Blog

Getting people to engage and interact with your brand is one of the best ways to build deeper customer connections. And deeper connections almost always lead to more referrals, longer customer relationships, additional selling opportunities, plus much more.

No, we’re not suggesting dinner parties at the office or customer date nights. We’re encouraging you to start […]

Real Estate Marketing Strategies | The Holidays are No Time to Take a Vacation from Marketing

The holidays are no time to take a vacation from real estate marketing strategies. Continuing to promote your business between November and February is the secret to strengthening relationships, improving customer loyalty, building your brand and, eventually, racking up hoards of new sales.

What makes this time of year so much better than any other? The […]

What Both Sexes Want from Your Real Estate Marketing Strategies

Anytime you start generalizing about genders, you’re bound to upset one sex or the other. That said, studies continue to show that men and women respond to real estate marketing strategies in very different ways. To learn just exactly where the sexes differ on this subject, we compiled the findings of ten studies into one […]

What is UV Coating?

What is UV coating? When ordering print and direct mail, you might come across this term, as something that adds value to your items. But really, what does a postcard, business card, or other marketing document have to do with ultraviolet rays?

First let’s answer the question, “What is UV coating?” Ultraviolet coating is a coating […]

Real Estate Referral: Getting Others to Spread the Word about Your Business

Getting satisfied customers to spread the good word about your business is one of the most powerful marketing strategies imaginable. Here’s how you can encourage more of this real estate referral, “viral” type of marketing:

Create a Memorable Brand
People don’t recommend run-of-the-mill companies to their family and friends; they pass along the names of companies that […]

Real Estate Marketing Ideas: Trading Knowledge for New Customers

The Internet and the Information Age. Both were supposed to make our lives easier. Instead, the ever-growing tsunami of information they produce has become so overwhelming that consumers are now desperate for someone (anyone!) to cut through the clutter and tell them what they really want to know. People are tired of clicking through page […]

What is Interactive Marketing? 10 More Steps To Get You There

Last month, we introduced 10 great ways small- and mid-sized businesses could use “online interaction” to generate referrals, boost sales and build their marketing lists. As if that weren’t enough, we’re back with 10 more crackerjack ideas – any of which can be implemented right away, for little to no money.

1. Add video

One way to […]

How to Create Killer Landing Pages

Anytime you direct prospective customers to your website for more information (with statements in your marketing materials like “learn more” or “get all the details”), you should be sending them to a special landing page, not your home page.

Your home page is cluttered with all kinds of extraneous information. A landing page, on the other […]

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