In order to take your business to the highest level possible, it is important to have a real estate marketing plan that includes a variety of marketing campaigns and strategies to reach your target audience throughout the year. A marketing campaign can include anything from a direct mail postcard, newspaper advertising, website ads, press releases, […]
Search Engine Optimization, or SEO for real estate, is one of the most important tools you can use as one of your real estate marketing strategies. SEO is the process of improving the visibility of a website and driving traffic to it using unpaid search results.
What is SEO?
With more people using the Internet to find […]
Getting people to engage and interact with your brand is one of the best ways to build deeper customer connections. And deeper connections almost always lead to more referrals, longer customer relationships, additional selling opportunities, plus much more.
No, we’re not suggesting dinner parties at the office or customer date nights. We’re encouraging you to start […]
The holidays are no time to take a vacation from real estate marketing strategies. Continuing to promote your business between November and February is the secret to strengthening relationships, improving customer loyalty, building your brand and, eventually, racking up hoards of new sales.
What makes this time of year so much better than any other? The […]
Anytime you start generalizing about genders, you’re bound to upset one sex or the other. That said, studies continue to show that men and women respond to real estate marketing strategies in very different ways. To learn just exactly where the sexes differ on this subject, we compiled the findings of ten studies into one […]
What is UV coating? When ordering print and direct mail, you might come across this term, as something that adds value to your items. But really, what does a postcard, business card, or other marketing document have to do with ultraviolet rays?
First let’s answer the question, “What is UV coating?” Ultraviolet coating is a coating […]
Getting satisfied customers to spread the good word about your business is one of the most powerful marketing strategies imaginable. Here’s how you can encourage more of this real estate referral, “viral” type of marketing:
Create a Memorable Brand
People don’t recommend run-of-the-mill companies to their family and friends; they pass along the names of companies that […]
The Internet and the Information Age. Both were supposed to make our lives easier. Instead, the ever-growing tsunami of information they produce has become so overwhelming that consumers are now desperate for someone (anyone!) to cut through the clutter and tell them what they really want to know. People are tired of clicking through page […]