Launched as an online service in late 2010 (and purchased by Facebook in 2012 for $1 billion), Instagram is a free social media service that makes it easy to share photos – as well as videos – with your friends and followers.
Using Instagram’s filters, casual shots taken with your smartphone come out looking like something a professional would charge hundreds of dollars to stage and shoot. Plus, Instagram makes it a snap to post those photos to Facebook, Twitter and other popular social media sites.
People are naturally drawn to photos and videos – which is why Instagram can be such a powerful force for real estate professionals eager to engage their sphere of influence. Ideas include:
Showcase a home for sale
Selling a home? Instagram makes it easy to share pictures of the property. However, instead of posting five standard listing photos and calling it quits, share one each day. For example, a shot of the house at sunset, with the caption, “The sunsets from the deck of my new listing are something to behold”; or a photo of the master bedroom with the caption, “I wish my master bedroom had walk-in closets and big windows like this (stay tuned for more photos of my new listing).”