How to Build a Personal Brand: The Essence of You

Real estate agents are famous for featuring personal photos in all their marketing materials. Why? Partly because they understand putting a face to a name helps people remember them. But also because those photos allow them to quickly project an image (usually that of a friendly, professional, successful consultant).

Personal branding takes that idea one step […]

Working with a Freelance Writer – 6 Steps to Success

If you’ve ever tried writing your own marketing materials, you know how difficult it can be. A freelance copywriter can help, but working directly with creative talent calls for some thoughtful planning and clear communication.

Step 1. Make sure you have enough time

Underestimating the time required is the biggest mistake most people make. A freelance copywriter […]

Arranging Text to Your Advantage

Arranging Text to Your Advantage


No matter how good your writing, most readers are, initially, only going to skim your marketing materials. The typical consumer is exposed to 3,000 advertising messages a day; so you can’t expect them to spend more than 30 seconds perusing your piece.

That’s why it’s so important to arrange the text so […]

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