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How to Get More Attention, Be More Interesting and Close More Sales (with Your Marketing Emails)

Xpessdocs makes it super simple – and cheap – to promote your business and real estate services via email. But it’s up to you to make the content of those marketing emails interesting for your target audience.

Someone searching for a house to buy today can easily find hundreds of listings online with just a few clicks of their computer mouse. Neighborhood information, school-rankings, agent reviews, mortgage rates and buying tips are just a few more clicks away. So if you want those folks to read your marketing emails, you’ve got to provide them with something they can’t easily find elsewhere, in an engaging format.

To make your emails must-read marketing, you should …

Get the reader’s attention right away

The best way to grab your reader’s attention is to state a question, a fact, or a truly compelling benefit right off the bat. Imagine how much more interesting your marketing email would be if it started with a sentence like, “Prices for new homes are down 16% from last year!” or “Are you wondering when’s the best time to sell?” or “My client didn’t think there was any way she could sell her home for a whopping $600,000. I proved her wrong.”

Dangle a special offer […]

Why Some People Are Ignoring Your Marketing Emails

When you send a marketing email, do you assume most of the people who receive it will open it? Big mistake.

Most novice marketers don’t realize it, but you need to entice recipients into opening a marketing email. Most newbies mistakenly focus all their energy on the words and photos in the text of the email but pay little attention to one of the real keys to success: the subject line.

If you want to experience more of what email marketing experts call “opens,” you have to be creative (and smart) with your email subject lines.

Make them interesting

Think of your subject line as an advertising headline. It’s got to grab the recipient’s attention and make that person want to open and read the email. Examples include:

How to sell your house when no one is buying.

An 8-week plan to finding your dream home.

[…]

How Color Can Improve Your Marketing

For many small-to-mid-sized businesses, the colors used in their direct marketing materials are an afterthought; a bit of whimsy to liven up an otherwise drab promotional effort.

Dynamic Color Wheel

But for those in the know, color is the silent salesperson; a marketing weapon that can be used to attract the consumer’s eye, help convey direct marketing messages, establish a strong brand identity, and differentiate your offerings from those of direct competitors.
[…]

The Power of Real Estate Email Marketing

There are a number of very good reasons why real estate email marketing has become so incredibly popular with today’s small- and mid-sized businesses. Below are a few the top reasons.

It’s affordable
Email is by far the least expensive of all the traditional marketing mediums used by small- and mid-sized businesses. Because there are no materials […]

‘Excuse Me, Can I Market to You?’ | Real Estate Email Marketing

Getting someone’s permission before sending them a real estate marketing email can be a bit of a hassle. Do you really need to do it? Absolutely. And here are the top five reasons why:

They’ll love you for it – Your customers, past customers and referral resources all hate the spam that fills their email inboxes […]

10 Ways to Grow Your Direct Marketing Mailing Lists

There’s one thing every direct mail or email marketing program needs to be successful: A good mailing list. No matter how good your marketing piece, if it’s not paired with an equally effective mailing list, it’s like Romeo with no Juliet, or peanut butter without jelly.

Fortunately, there are a number of strategies you can use […]

Tips for Growing Your Real Estate Email Marketing Opt-In List

With direct mail, you can add names and addresses to your marketing list at will. So long as the contact information is legitimate and accurate, you’re good to go. But with real estate email marketing, there are checks and balances.

When gathering email addresses, you have to get permission from each person before adding them to your […]

Email Marketing Campaigns Tips for Growing Your Opt-In List

With direct mail, you can add names and addresses to your marketing list at will. So long as the contact information is legitimate and accurate, you’re good to go. But with email marketing, there are checks and balances.

When gathering email addresses, you have to get permission from each person before adding them to your marketing […]

Five Reasons Why Email Marketing Programs Rock

If you’ve been using direct mail to grow your business, you’ve no doubt wondered how email marketing compares – and whether it could be effectively incorporated. This month, we pull back the covers on this powerful marketing medium, explain its advantages, show how to side-step the most common mistakes, and provide a simple marketing plan […]

Five Tips for Email Marketing Success

Five Tips for Email Marketing Success
There’s no need to become an expert before launching an email marketing campaign, but follow these five rules, and you’ll avoid the most common mistakes.

Get Permission
Ever heard of the CAN-SPAM Act? It’s the 2003 federal law that makes it illegal to send marketing emails to people against their wishes. To […]

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