Direct Marketing

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Direct Mail Strategy: Missed Marketing Opportunities

Although direct mail is still one of the best ways to reach customers, both old and new, it is important to avoid the many missed marketing opportunities that sometimes occur.  Because many consumers look at direct mail as junk mail, a good direct mail campaign should contain specific items in order to draw the attention […]

Creating a Direct Mail Strategy

When combining direct mail and list targeting tools from Xpressdocs, you can effectively create a direct mail strategy to reach a qualified audience and get more out of your direct marketing efforts.

Visit our website to learn more about creating a direct mail strategy.

Direct Mail List Management

Direct mail marketing is still an excellent way to promote your business as your company information can be delivered directly to the home or business of your potential customers.  The Direct Marketing Association (DMA) recently released the 2010 Response Rate Trend Report with interesting facts regarding direct mail which indicated that letter sized envelopes offered […]

Mail Timing – What Every Marketer Needs to Know

Mail Timing – What Every Marketer Needs to Know

There’s a reason why you don’t get as much marketing mail on Fridays: Research shows it’s the worst day of the week to try and capture people’s attention. So what’s the best day (and time)? Keep reading.
What the research says
While Fridays are widely considered to be a […]

How to Create an E-Newsletter to Reel in the Readers

How to Create an E-Newsletter to Reel in the Readers

How can you create an e-newsletter your customers and referral sources will actually look forward to reading? Focus your efforts on the information, writing style and layout.

Compelling Information is a Must
Give your readers articles they can use to solve a problem or improve their daily […]

Target Market Groups – Making the Most of Your Target Market

Target Market Groups – Making the Most of Your Target Market
Making the Most of Your Target Market
Sifting through your target market in search of the most profitable segments may sound daunting, but it’s a little like sorting playing cards: hearts in one pile, spades in another, diamonds over there, clubs in the center. You’re simply […]

Direct Marketing Support: What Works (and What Doesn’t)

Direct Marketing Support: What Works (and What Doesn’t)
While there’s no doubting direct-mail’s power, there is a right way – and wrong way – to go about it. Direct-mail lives and dies by a unique set of rules and guidelines that have been tested and confirmed time and again over the last 30-plus years. What are […]

Email and Direct Mail: a Competitive Marketing Strategy Duo

Email and Direct Mail: a Competitive Marketing Strategy Duo

Direct mail is great at generating leads, while email allows you to nurture those leads and turn them into sales. Combine the two, and you’ll find yourself sitting behind the wheel of a marketing machine that feels like a super-charged muscle car.
Distinctly different marketing mediums

Direct mail and […]

The Future of Direct Mail – Using Direct Mail to Socialize

The Future of Direct Mail – Using Direct Mail to Socialize
There’s so much to like about social media (Facebook, Twitter, Yelp, MySpace, YouTube, etc.). It’s cheap, it’s addictive, it’s “viral,” and it’s exciting, just to name a few of the associated benefits. But there’s one area where it pulls up short: marketing muscle.

In terms of […]

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