Although direct mail is still one of the best ways to reach customers, both old and new, it is important to avoid the many missed marketing opportunities that sometimes occur. Because many consumers look at direct mail as junk mail, a good direct mail campaign should contain specific items in order to draw the attention […]
When combining direct mail and list targeting tools from Xpressdocs, you can effectively create a direct mail strategy to reach a qualified audience and get more out of your direct marketing efforts.
Visit our website to learn more about creating a direct mail strategy.
Direct mail marketing is still an excellent way to promote your business as your company information can be delivered directly to the home or business of your potential customers. The Direct Marketing Association (DMA) recently released the 2010 Response Rate Trend Report with interesting facts regarding direct mail which indicated that letter sized envelopes offered […]
Mail Timing – What Every Marketer Needs to Know
There’s a reason why you don’t get as much marketing mail on Fridays: Research shows it’s the worst day of the week to try and capture people’s attention. So what’s the best day (and time)? Keep reading.
What the research says
While Fridays are widely considered to be a […]
Target Market Groups – Making the Most of Your Target Market
Making the Most of Your Target Market
Sifting through your target market in search of the most profitable segments may sound daunting, but it’s a little like sorting playing cards: hearts in one pile, spades in another, diamonds over there, clubs in the center. You’re simply […]
Direct Marketing Support: What Works (and What Doesn’t)
While there’s no doubting direct-mail’s power, there is a right way – and wrong way – to go about it. Direct-mail lives and dies by a unique set of rules and guidelines that have been tested and confirmed time and again over the last 30-plus years. What are […]
Email and Direct Mail: a Competitive Marketing Strategy Duo
Direct mail is great at generating leads, while email allows you to nurture those leads and turn them into sales. Combine the two, and you’ll find yourself sitting behind the wheel of a marketing machine that feels like a super-charged muscle car.
Distinctly different marketing mediums
Direct mail and […]