In a blog post last month, we shared four things you can do to make a prospective home buyer – or seller – want to hire you as their real estate agent. This month, we’re back with four more:
Use CRM software
“Customer relationship management” software helps you manage all your sales leads more effectively. Wildly popular with sales people from a wide variety of industries, there are a number of very good CRM programs designed exclusively for real estate professionals. With a good CRM solution, you can:
Determine which leads are the most valuable, the most pressing and the most likely to turn into clients.
Keep track of which leads you’ve contacted, and when.
Be reminded when it’s time to reach out to certain leads.
Easily manage all the contact information for your leads.
Communicate different marketing messages to different types of leads.
Track the social media postings of your leads.
Plus much more.
Leverage those kudos
Compliments from past clients are very effective at swaying prospective clients. Keep a record of all the kudos you get (the more specific they are, the better), and hire a graphic artist to help you format them into an attractive flyer. Even better, use the complimentary quotes in a simple postcard marketing campaign: Mail a new postcard to your sales leads every four to six weeks, each featuring a different complimentary quote from a past client.
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