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Summer Wind Down

It may only be July, but fall will be knocking on your door soon enough.

When the leaves change colors and the air gets crisp, oftentimes the deadlines feel tighter and the item count on your to-do list gets higher than those summer temperatures you just survived.

But don’t let the end of summer throw you into […]

Relationship Advice

The world we live in is noisier than ever, and people are busier than ever.

With so much demanding your attention daily, carving out time to care for your relationship marketing can fall to the wayside. Relationship marketing involves building lasting relationships with past, present, and future clients, with the goal of making them loyal, repeat customers. […]

Xpressdocs Continues Offering Marketing Solutions Across the Realogy Franchise Group’s Preferred Alliance Program

Xpressdocs recently announced its continued service to the Realogy Franchise Group’s Preferred Alliance program. Xpressdocs has been part of the Preferred Alliance program for 6 years.

The Realogy Preferred Alliance program provides cost-effective solutions to its network of independent sales associates doing business in more than 100 countries and territories around the world. Sales associates affiliated […]

How Top Producers Generate More Sales Leads

Everyone knows that top real estate producers are extremely hard workers. But, after years of helping these overachievers with their marketing, we’ve noticed they also rely on the following tricks to keep sales leads rolling in.

They leverage the power of different marketing mediums

Top producers have learned through trial and error that every marketing medium has […]

Part 2: Eight Ways to Turn Sales Leads into Valued Clients

In a blog post last month, we shared four things you can do to make a prospective home buyer – or seller – want to hire you as their real estate agent. This month, we’re back with four more:

Use CRM software

“Customer relationship management” software helps you manage all your sales leads more effectively. Wildly popular with sales people from a wide variety of industries, there are a number of very good CRM programs designed exclusively for real estate professionals. With a good CRM solution, you can:

Determine which leads are the most valuable, the most pressing and the most likely to turn into clients.

Keep track of which leads you’ve contacted, and when.

Be reminded when it’s time to reach out to certain leads.

Easily manage all the contact information for your leads.

Communicate different marketing messages to different types of leads.

Track the social media postings of your leads.

Plus much more.

Leverage those kudos

Compliments from past clients are very effective at swaying prospective clients. Keep a record of all the kudos you get (the more specific they are, the better), and hire a graphic artist to help you format them into an attractive flyer. Even better, use the complimentary quotes in a simple postcard marketing campaign: Mail a new postcard to your sales leads every four to six weeks, each featuring a different complimentary quote from a past client.

Flaunt your expertise

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How to Grab Attention of Generation Y

According to a recent report from Redfin, 92 percent of “Generation Y” (those born between 1981 and the early 2000s; also known as “Millennials”) say they’re eagerly awaiting the day they can buy a home of their own. So if you have an affordable city listing that might appeal to a first-time buyer, tap into this group’s desires with marketing they can’t resist.

To make your property listing as appealing as possible to this pool of 100 million young men and women, consider using statements like

“Affordable living in the heart of the city”

Generation Y enjoys renting in urban areas. And that’s where they want to own, as well. They’ll even settle for a home that doesn’t completely satisfy their basic needs if its location puts them where they really want to be – which is within walking distance to shops, restaurants and other support services.

“Located in a cell phone sweet spot”

Believe it or not, nearly a third of Millennials say that the quality of the cell phone coverage is a “deciding factor” in their home-purchase decision. If the home you’re listing is well served by cell phone towers, be sure to promote that fact.

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The Five Keys to Creating a Viral Marketing Campaign

Thanks to social media (Facebook, Twitter, YouTube, etc.), it only takes a couple clicks for someone to share something special with their friends. And if those friends share it with their friends, who share it with their friends, who share it with their friends, you suddenly have a “viral” campaign.

But getting hundreds or thousands of people to turn your advertisement, video or publicity stunt into a viral marketing campaign is extremely difficult. The idea is very attractive to most small businesses (free advertising on a large scale), but making it happen requires real skill and savvy. Five secrets to success are included below.

#1 It has to be unique

If you want your ad, video or publicity stunt to go viral, it has to be unusual, different, new, unique. The “content” (the video, photo, message) and the idea have to be things people haven’t seen before. Simply copying another viral campaign won’t work.

For example, in a very unusual YouTube video campaign promoting the kitchen blender Blendtec, the company’s chief executive put random items into the blender. The blender reduced an iPhone to dust in one of the videos. More than 12 million people watched the videos – leading to a 700 percent increase in Blentec sales. See the Blendtec YouTube video.

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Learn from the Best: Tips from the Top Marketing Gurus

College marketing professors spend their days researching which promotional techniques and strategies work, and which don’t. They’re unbiased sources of information with a deep understanding of what drives sales, referrals and bottom-line profits. So we searched out some of the collegiate world’s most respected marketing experts and gathered their best advice below:

Tip #1 – from Philip Kotler (Professor of International Marketing at the Kellogg Graduate School of Management):

Stop soliciting everyone and anyone and instead identify a specific category of clients you want to acquire. Figure out what that target audience really wants, then build a reputation for doing that better than anyone else. Write articles, give speeches and send marketing materials that all position you as the best of the best in those key areas.

Tip #2 – from Jeffrey Pfeffer (Professor of Organizational Behavior at Stanford):

Too often, sales people view networking as something uncomfortable and inauthentic; a marketing effort cloaked in personal friendship. But it doesn’t need to be that way. Before trying to network with someone, use social media to learn as much as you can about them. Once you find something(s) you both have in common, it will be far easier to strike up an honest, heartfelt conversation that could lead to a long-lasting and productive working relationship for the both of you.

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Summer Seasonal Marketing Ideas from Xpressdocs

Let’s face it, who doesn’t like to receive a fun postcard to celebrate the summer season? Real estate seasonal marketing is a great way to connect with customers and clients because it applies to most everyone in your sphere. By connecting to your clients year-round, it increases the chances that they will think of you […]

Double Your Direct-marketing Mailing List in Ten Weeks

If you aren’t adding new addresses to your direct-mail marketing list each month, then, frankly, you aren’t doing enough to grow your business. If a mailing list isn’t constantly growing, then it’s slowly dying, due to so many people moving and changing addresses each year.

Here are ten things you can do over the next 10 weeks to double the size of your mailing list:

Week one: Exchange lists

Ask another business if they’d be interested in exchanging mailing lists. If you’re both offering related products / services, the prospects on the lists should welcome the cross-selling.
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