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Real Estate Direct Mail Marketing is Alive and Well

Xpressdocs explains why real estate direct mail marketing is still alive and well.

With the ever-increasing popularity of the Internet, along with the proliferation of social media and email marketing strategies, many wonder if real estate direct mail marketing is still valid.  According to Exact Target’s 2012 Channel Preference Survey, 65 percent of Americans have made a purchase as a result of direct mail they received.  Not only has more than half of U.S. population purchased items based on a direct mail solicitation, but direct mail is the only advertising channel that is not viewed as inappropriate by consumers. This is in stark contrast to advertisements on social media or in email, which are often considered intrusive and unsolicited.

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