Direct Mail

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Dirty Mailing Lists Are Bad for Business

The last thing you want to do is waste time and money sending marketing efforts to the wrong address, to an outdated address, or to someone who no longer even has an interest in real estate services. If you want your marketing to pay off, you’ve got to keep your direct mail and email marketing lists clean and up-to-date.

Cleaning your direct mail list

According to the U.S. Postal Service, about one of every six families moves to a different address every year. That’s approximately 45 million people moving every 12 months. If you don’t have a way to accurately update the mailing addresses on your marketing list, not only are you wasting money, you’re losing touch with your contacts.

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Three Mailings are Better Than One

One thing that makes postcard marketing so successful is that it’s so cheap. In the direct marketing industry, affordability is key.

If you only have enough money to launch one marketing effort, you won’t generate many fresh sales leads. The same is true for cash-strapped marketers who wait months between mailings. Your target audience will certainly notice your marketing effort(s), but they won’t respond in big numbers. You just can’t build a business relationship with one mailing – or a mailing every once in a while.

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Marketing Messages That Make Baby Boomers Want to Buy

Marketing postcards are an excellent marketing tool for reaching Baby Boomers – a generation that grew up with the U.S. Mail as its primary form of communication to the outside world. While also tremendously tech-savvy (Baby Boomers love Facebook, email and search engines), this group still anxiously awaits each day’s delivery to the mailbox.

But what should you write? When you’ve got a house for sale that seems perfectly suited for an active, fiscally fit senior couple, what are the postcard marketing messages that will make this group sit up and take notice? Included below, eight suggestions.

“A right-sized house with smart updates and thoughtful amenities”

Image, status and neighborhood standing are not as important to Baby Boomers today. They don’t aspire to having the biggest or most expensive home in the neighborhood. They’re focused on practicality and functionality.

 

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Double Your Direct-marketing Mailing List in Ten Weeks

If you aren’t adding new addresses to your direct-mail marketing list each month, then, frankly, you aren’t doing enough to grow your business. If a mailing list isn’t constantly growing, then it’s slowly dying, due to so many people moving and changing addresses each year.

Here are ten things you can do over the next 10 weeks to double the size of your mailing list:

Week one: Exchange lists

Ask another business if they’d be interested in exchanging mailing lists. If you’re both offering related products / services, the prospects on the lists should welcome the cross-selling.
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Sneak Peak: New Spring Marketing for Real Estate Agents

Spring is around the corner. Have you decided on your real estate marketing plan for the season? Real estate seasonal marketing is a great way to connect with customers and clients because it applies to most everyone in your sphere. By connecting to your clients year-round, it increases the chances that they will think of you when they need a service like yours.

With spring, the ways to market your business are plentiful. Here are some ways that Xpressdocs can help you market your business:

Magnet Baseball Schedules

Baseball is one of America’s all time favorite sports. That is why our baseball schedules are sure to be popular among your clients.  And they are designed to last all season so you and your clients will never miss a game. Our schedules can be mailed and are available for every American and National league team!

Spring Forward Postcards

March 9th is fast approaching. Now is the time to send out a thoughtful reminder to your current and prospective clients to move their clocks forward. Your customers will not only appreciate it, but they will think of you next time they need a service like yours. Choose from our selection of colorful designs in large or small postcard sizes.
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Wrong, Wrong, Wrong: The Biggest Myths about Direct Mail

With all the hype about social media and email marketing today, some real estate professionals have started to doubt the power of direct mail – probably because many of the companies pushing new digital marketing mediums are spreading nasty little rumors.

Below, we use independent research to set the record straight.

FALSE: “Direct marketing doesn’t work anymore.”

THE TRUTH: While it’s true that there has been a slight drop in the success rate of direct marketing over the past 10 years, the “response rate” generated by direct mail is still 10 to 30 times better than e-mail marketing. That means 10 to 30 times more people will take action (call, write, stop-in, tell a friend, etc.) after receiving a direct-mail marketing effort.

In fact, direct mail has the highest response rate of any direct-marketing medium, and it has also influenced more consumers to make a purchase than any other marketing medium. Think about that the next time someone tells you they have a “better” marketing idea.
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Cover Letter + Brochure = A Very Powerful Direct Marketing Kit

A marketing brochure is your best bet when you want to highlight the features and benefits of your service or product, but a cover letter is more effective when it comes to convincing potential customers that your product/service is something they need.

Combine both of these marketing mediums in the same envelope, and you’ll have a direct mail marketing kit that not only educates your target market but also gently pushes them to take that next step.

Something for everyone

After opening a direct mail envelope, most recipients will grab for either the brochure or the cover letter. But this isn’t random. Some people prefer to dive into the details of a brochure first. Others want to know what’s in it for them before they spend more time perusing things, so they start with the cover letter. It’s personal. Include both in your marketing kit, and you’re sure to satisfy everyone’s preference.
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Study Results: What Makes You Open and Read Direct Mail?

Every year since 2005 the researchers at Market Reach have been asking thousands of consumers the same question: “What makes you open and read direct mail?” The results from the latest edition of this ongoing study are fascinating in their own right, but combine those with the learnings we’ve added, and you’ve got a virtual […]

Five Direct Mail Marketing Mistakes You’ll Want to Avoid

Direct mail can produce results, but in order to get those results you have to execute it correctly. Here are five common direct mail marketing mistakes you’ll want to avoid:

Launching a mishmash of marketing efforts without an overall plan. In order for your direct mail marketing program to be a success, you’ve got to embrace every stage of the customer lifecycle:

Lead-generation phase – Everyone understands this stage. This is when you try to attract the attention of potential customers.
Nurture phase – Once you’ve developed some leads, your next challenge is encouraging those prospects to take the next step. This is the time to feature customer testimonials, make special offers, compare your products/services to those of competitors, and send out regular announcements regarding any awards, improvements or new offerings.
Purchase phase – Once money changes hands (or contracts are signed), the purchase phase is in play. Your goal at this stage is to maintain the customer’s trust and confidence so they’ll happily segue into the “loyalty” phase. At the very least, send a welcome card that congratulates the person on their purchase and reiterates some of the benefits and advantages of your product or service.
Loyalty phase – Instead of letting customers fall through the cracks after they’ve made a purchase, offer them special discounts on follow-up services, upgrades and new purchases; ask for feedback (surveys are great); and request their help with referrals.

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New Movers Are Big Spenders

Most small businesses have a niche they like to target with their marketing (a particular neighborhood, an age group, people from a specific socio-demographic, etc.). But there’s one niche that just about every business can benefit from: new-movers.

“New-movers” are households that have been living at their current address for 12 months or less. And boy are they eager to develop relationships with the service providers in their new neighborhood. Think about it: These are folks who need to find a new bank, a new gym, a new gardening service, a new tanning salon, new service providers for their pets, new doctors and so much more.
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