The last thing you want to do is waste time and money sending marketing efforts to the wrong address, to an outdated address, or to someone who no longer even has an interest in real estate services. If you want your marketing to pay off, you’ve got to keep your direct mail and email marketing lists clean and up-to-date.
Cleaning your direct mail list
According to the U.S. Postal Service, about one of every six families moves to a different address every year. That’s approximately 45 million people moving every 12 months. If you don’t have a way to accurately update the mailing addresses on your marketing list, not only are you wasting money, you’re losing touch with your contacts.