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Xpressdocs Continues Offering Marketing Solutions Across the Realogy Franchise Group’s Preferred Alliance Program

Xpressdocs recently announced its continued service to the Realogy Franchise Group’s Preferred Alliance program. Xpressdocs has been part of the Preferred Alliance program for 6 years.

The Realogy Preferred Alliance program provides cost-effective solutions to its network of independent sales associates doing business in more than 100 countries and territories around the world. Sales associates affiliated […]

STOP Scratching the Surface

If you browse your social media accounts long enough, you’re guaranteed to encounter a slew of “Throwback Thursday” hashtags (commonly known as #TBT).

Well today is Thursday, and I want to share a marketing-related #TBT with you.

SoLoMo

Last month Xpressdocs launched Xpress Mobile, and its release stirred up the memory of SoLoMo.

SoLoMo was a popular term amongst […]

5 Smart Phone Apps Every Agent Should Consider Downloading

Apps are like cable TV channels: Most are just a big waste of time. But there are some that can truly make you more efficient and effective – especially if you’re a busy real estate agent. Included below are five that deserve special consideration.

WatchMe 911 (personal security)

Personal safety is a top priority for most real estate agents, whose work requires them to meet with total strangers in often vacant homes. With the app “WatchMe 911” installed on your smart phone, you can rest a little easier in these situations. Designed by women, the app includes a “monitor me” function that will send out an emergency alert if it’s not turned off at a pre-determined time. Another function makes it easy to alert loved ones when you’ve safely arrived at your destination. Plus, there’s a panic button and a two-touch system for calling 911. To watch the app in action, see this video. Other options include the Guardly Safety App and SecureShow, an app that allows you to confirm the identity of a client before meeting them in-person.

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Revealed: The Secrets to Picking the Most Successful Keywords

In our previous blog post, “Keyword Stuffing: Learn What It Is, and How It Can Make Your Website a Winner” we taught you the basics about “keyword stuffing.” Now, let’s talk about the keywords themselves.

Obviously, the key to keyword-stuffing success is choosing the words prospective customers are most likely to type into a search engine (like Google). Stuff your website with the wrong terms, and it will never be found by all those people who want to do business with a business like yours.

Open the phone book

Remember the phone book (that fat yellow book we used to all use before the Internet)? Well, get it out, blow off the dust, and note the terms used to describe businesses like yours. What category title is your business listed under? What are the terms advertisers use in the display ads?

While the phone book may be outdated, the terminology is still in vogue – which makes it a great place to start your keyword research.
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