Monthly Archives: August 2015

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Developing a Personal Brand (That Potential Customers Will Remember)

People don’t recommend run-of-the-mill real estate professionals to their family and friends; they pass along the names of agents that are standouts. To achieve that kind of status, you not only have to be uniquely talented, you also have to establish a unique personal brand.

A personal brand not only projects a positive image, it also […]

Generate More Money with a Good Listing Photo

Now that every prospective home buyer is using a computer or smart phone to review property listings, the quality of the property photos has moved to the top of the list in terms of importance.

In the latest home-buyers survey from the National Association of Realtors, 97 percent of the home-shopping public ranked the photos on […]

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