Monthly Archives: June 2015

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How to Make a Name for Yourself in Company Meetings

Company meetings are a great place to boost your image and impress the boss. Yet many professionals today totally overlook these opportunities. Consider using one or two of the following tips at your next conference-room gathering.

Leave your phone at your desk

It’s annoying to whoever is speaking when the other meeting participants are distracted by their phones. Be the only person who comes without their phone, and the personal connections you make by simply staring the speaker in the eyes will pay off big down the road. The best way to make deeper, more rewarding personal connections at work is to make those around you feel heard, understood and respected.

Be positive

When the boss uses a meeting to introduce a new program or a big change, most people at the table will immediately start thinking about the negatively impacts. It’s human nature. To set yourself apart (especially in the boss’s eyes), react positively – but without making any commitments you can’t keep. Say something like, “I’m intrigued by this. I’m going to gather my team first thing tomorrow morning and start brainstorming implementation plans.”

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No Fear: Seven Tips for Those Who Hate Public Speaking

Countless books have been written about how to make an audience sit up and take notice when you give a business presentation. But what about the people who become so nervous and anxious that they have trouble simply speaking and thinking clearly in front of a group? For those folks, we offer the following tips:

Consult with a professional

Just about everyone gets nervous before speaking in public. But if your nervousness is debilitating, the root cause is most likely something from your childhood: other kids laughed when you spoke in front of the class; an adult criticized your speaking; you watched a friend get humiliated in public. These are deep-rooted traumas that only a professional therapist (or hypnotist) can help you overcome. Make this the year that you finally put those childhood memories where they belong: in the forgotten past.

Start small to gain confidence

You can’t simply tell yourself to be confident. Rather, you need to gain confidence by actually experiencing some public-speaking successes.

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Clinton Counting on Marketing Postcards for Election Win

It’s true: Hillary Clinton’s presidential political campaign will almost certainly be relying heavily on marketing postcards and other direct mail to communicate her stands on important issues, drum up financial contributions, criticize opponents, encourage voting and more. Her last presidential run did. All political campaigns do – because direct mail is inexpensive, and it has a long history of being able to influence human behavior.

But that’s not really what this article is about.

The headline and first paragraph of this article are simply examples of a marketing technique called “Newsjacking.” In short, to illustrate how effective postcard marketing can be, we linked it to a trending topic in the news: Hillary Clinton’s latest presidential run. You can use the same technique to promote your business.

(And just to be clear: We’re completely impartial; we take no sides in this or any other political race.)

How to get started

Just pick a topic (it doesn’t need to be political) that’s getting a lot of attention (news stories, social media comments, etc.) then think of a connection to your world of real estate sales.

Once you’ve discovered a connection, create a blog post discussing it, dash off a tweet mentioning it, launch a postcard campaign featuring it, send out a marketing email focused on it. Among marketing experts, Newsjacking is most often mentioned in relation to blogging, but the technique can easily be applied to most any form of advertising / marketing you use.

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Part 2: Eight Ways to Turn Sales Leads into Valued Clients

In a blog post last month, we shared four things you can do to make a prospective home buyer – or seller – want to hire you as their real estate agent. This month, we’re back with four more:

Use CRM software

“Customer relationship management” software helps you manage all your sales leads more effectively. Wildly popular with sales people from a wide variety of industries, there are a number of very good CRM programs designed exclusively for real estate professionals. With a good CRM solution, you can:

Determine which leads are the most valuable, the most pressing and the most likely to turn into clients.

Keep track of which leads you’ve contacted, and when.

Be reminded when it’s time to reach out to certain leads.

Easily manage all the contact information for your leads.

Communicate different marketing messages to different types of leads.

Track the social media postings of your leads.

Plus much more.

Leverage those kudos

Compliments from past clients are very effective at swaying prospective clients. Keep a record of all the kudos you get (the more specific they are, the better), and hire a graphic artist to help you format them into an attractive flyer. Even better, use the complimentary quotes in a simple postcard marketing campaign: Mail a new postcard to your sales leads every four to six weeks, each featuring a different complimentary quote from a past client.

Flaunt your expertise

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