Xpessdocs’ list service is great for generating sales leads. But many real estate agents struggle with the next step: turning those prospects into paying clients.
The truth is, there is no “best” method for converting leads. There’s no telling when a potential client is going to make the decision to hire you as their agent. Every situation is different. Every prospect is unique. That’s what makes a sales career so exciting.
But there are some lead-conversion approaches that have proven more successful. Included below are four of them. Next month, we’ll be back with four more.
Emphasize what makes you different
In the eyes of most prospective clients, it’s tough to tell a difference between real estate agents – which means, if you want to convert a sales lead, you need to emphasize the little things that make you unique (or at least seem unique).
Consider real estate agent Dan Kingsley. He sets his practice apart from the rest by playing up his paperless transactions: