Marketing postcards are an excellent marketing tool for reaching Baby Boomers – a generation that grew up with the U.S. Mail as its primary form of communication to the outside world. While also tremendously tech-savvy (Baby Boomers love Facebook, email and search engines), this group still anxiously awaits each day’s delivery to the mailbox.
But what should you write? When you’ve got a house for sale that seems perfectly suited for an active, fiscally fit senior couple, what are the postcard marketing messages that will make this group sit up and take notice? Included below, eight suggestions.
“A right-sized house with smart updates and thoughtful amenities”
Image, status and neighborhood standing are not as important to Baby Boomers today. They don’t aspire to having the biggest or most expensive home in the neighborhood. They’re focused on practicality and functionality.