Monthly Archives: January 2015

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The Best Ways to Build Long-term Customer Relationships

It takes time to develop long-term relationships with your sphere of influence. So be patient. Soon enough, your extra efforts will reach a critical mass, and peoples’ loyalty to your business will swell. Some of the best ways to generate that goodwill include:

Check-in with your network on a regular basis

When you check-in with your sphere of influence on a regular basis, it lets them know that you’re thinking about them (and who wouldn’t appreciate that?). Every six months or so, consider sending an email or making a phone call with the message, “I haven’t heard from you in a while.” Or, simply, “how’s it going?” Something like, “Can I be of any assistance?” works well, too. If you want a more business-like reason to make contact, just say you’re checking to see if the contact information you have on file for the person is up-to-date.

Send handwritten notes

In this day and age of all-electronic communications, sending handwritten notes (thanking clients for their business and referrals, congratulating them on any personal / professional successes, or just checking in to see how they’re doing) can make a real emotional impact. It shows you genuinely care, and that’s something that will foster long-term business relationships for a long time to come. The best part: It only takes a few minutes to jot a note and pop it in the mail.

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Five Things You Need to Do for Your Small Business in 2015 – (Marketing To-Dos for the New Year)

Consider this a list of business resolutions – five things you can easily do that are guaranteed to make a difference for your business in the coming year.

Add 150 new people to your marketing mailing list

The Xpressdocs blog posts are packed with great ideas for expanding your marketing mailing list. But the ideas require extra effort and a long-term commitment. Make this the year that you commit to really bulking up your mailing list. Having a growing, up-to-date mailing list is the most important element of any successful marketing campaign.

Determine what sets you apart from the competition

If there’s nothing that makes you different from every other real estate professional, prospective clients have no reason to choose you over them. Even worse: If consumers think you and your competitors are all the same, they’ll simply go with the cheapest option.

Forget about the basics: attributes like “friendly,” “experienced,” “ethical” or “knowledgeable.” Those are things all your competitors can easily claim as well (and usually do). They don’t set you apart from the pack, and they’re so basic that prospective clients expect them.

You need a trait that really makes you different. Once you discover what that special something is, start promoting it in all your marketing materials.

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