Google your business by name, and a link to your website will probably appear on the first page of the “search results.” No surprise there.
But now for the real test: What happens when you pretend you’re a prospective customer with no previous knowledge of your business, and you search for it using some common industry terms (e.g. “San Francisco real estate agent” or “best Seattle moving service.”)
Go ahead, give it a try.
Research continues to show that more than 75 percent of people searching the Internet for a business only look at the first two pages of Google results. If your website isn’t listed within the first three pages, you may as well be using invisible ink.
To make your website appear in prime territory, you need to start stuffing it with keywords.
What are keywords?
Keywords are the words people are most likely to type into a search engine (Google, Bing, etc.) to find a particular type of website/business.
Most keywords are nouns: industry names (“real estate”), types of service providers (“agent”), types of products (“home for sale”), etc.
What are long-tail keywords?