Yearly Archives: 2014

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Keyword Stuffing: Learn What It Is, and How It Can Make Your Website a Winner

Google your business by name, and a link to your website will probably appear on the first page of the “search results.” No surprise there.

But now for the real test: What happens when you pretend you’re a prospective customer with no previous knowledge of your business, and you search for it using some common industry terms (e.g. “San Francisco real estate agent” or “best Seattle moving service.”)

Go ahead, give it a try.

Research continues to show that more than 75 percent of people searching the Internet for a business only look at the first two pages of Google results. If your website isn’t listed within the first three pages, you may as well be using invisible ink.

To make your website appear in prime territory, you need to start stuffing it with keywords.

What are keywords?

Keywords are the words people are most likely to type into a search engine (Google, Bing, etc.) to find a particular type of website/business.

Most keywords are nouns: industry names (“real estate”), types of service providers (“agent”), types of products (“home for sale”), etc.

What are long-tail keywords?
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Xpressdocs Gives Back: Habitat for Humanity

At Xpressdocs we are proud to participate in volunteer work and give back to our community. Most recently our company partnered with Habitat for Humanity to build houses for families in and around Fort Worth, Texas. The rewarding experience not only brought joy to the homeowners, but also brought smiles to the faces of everyone […]

Keep Your Real Estate Blog from Getting Boring: 20 Ideas for New Posts

Having a professional blog is a great way to make a name for your business and demonstrate your industry knowledge. But once you surpass your 30th post, you can almost feel the writer’s block set in each time you sit down at your keyboard to try and share another learning or observation with your loyal readers.

But we don’t need to tell you; if you’re a blogger, you know. You don’t want empathy; you’re desperate for new ideas. So without further delay, here are 20 creative ideas you can use for future blog posts (if you’re in the business of blogging about real estate):
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Sneak Peak: New Spring Marketing for Real Estate Agents

Spring is around the corner. Have you decided on your real estate marketing plan for the season? Real estate seasonal marketing is a great way to connect with customers and clients because it applies to most everyone in your sphere. By connecting to your clients year-round, it increases the chances that they will think of you when they need a service like yours.

With spring, the ways to market your business are plentiful. Here are some ways that Xpressdocs can help you market your business:

Magnet Baseball Schedules

Baseball is one of America’s all time favorite sports. That is why our baseball schedules are sure to be popular among your clients.  And they are designed to last all season so you and your clients will never miss a game. Our schedules can be mailed and are available for every American and National league team!

Spring Forward Postcards

March 9th is fast approaching. Now is the time to send out a thoughtful reminder to your current and prospective clients to move their clocks forward. Your customers will not only appreciate it, but they will think of you next time they need a service like yours. Choose from our selection of colorful designs in large or small postcard sizes.
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The Top 5 Marketing Strategies of Successful Small Businesses

With all the so-called marketing experts making spectacles of themselves online today, it’s harder than ever to separate the marketing strategies that really do work from those that are duds, lies, scams or repeats of ideas spread by people who have no business offering marketing advice.

So instead of letting the loudest voices lead the way, we decided to search out some of the most successful small businesses, and investigate the marketing strategies they use to pump up sales and attract more clients.

Some of the businesses using these ideas are real estate agents and longtime Xpressdocs’ clients, some are from outside the real estate industry. But they all have one thing in common: they’re proven winners.

If you’re on the hunt for marketing strategies with true breakthrough potential, follow the examples set by the leading small businesses:

They ‘integrate’ their marketing

Instead of relying too much on one method of marketing (direct mail, email, social media, public relations, etc.), the most successful small businesses combine a variety of those mediums into an integrated marketing campaign.

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USPS Postage Rate Increases

The United States Postal Service has announced postage rate increases that will take effect on January 22, 2014. Xpressdocs’ rates for mailed products will rise to reflect this postage increase, and affect all orders entering the mail stream after January 22nd.

Impact of USPS Postage Increases on Current Xpressdocs Rates

Products
First Class
Standard

Small Postcard – 5.5 x […]

FedEx Shipping Rate Increases

FedEx® has implemented a shipping rate increase that will take effect on January 22, 2014. Xpressdocs will adjust some shipping rates to reflect the increase. It is rare that we need to make shipping rate adjustments and we will continue to heavily subsidize the cost for our most popular shipping options. Ground service will remain […]

Wrong, Wrong, Wrong: The Biggest Myths about Direct Mail

With all the hype about social media and email marketing today, some real estate professionals have started to doubt the power of direct mail – probably because many of the companies pushing new digital marketing mediums are spreading nasty little rumors.

Below, we use independent research to set the record straight.

FALSE: “Direct marketing doesn’t work anymore.”

THE TRUTH: While it’s true that there has been a slight drop in the success rate of direct marketing over the past 10 years, the “response rate” generated by direct mail is still 10 to 30 times better than e-mail marketing. That means 10 to 30 times more people will take action (call, write, stop-in, tell a friend, etc.) after receiving a direct-mail marketing effort.

In fact, direct mail has the highest response rate of any direct-marketing medium, and it has also influenced more consumers to make a purchase than any other marketing medium. Think about that the next time someone tells you they have a “better” marketing idea.
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How to Get Your Twitter Followers to Re-tweet

If you don’t already use Twitter to market your real estate services, it’s high time you got started. Twitter is one of the world’s largest social networks and makes it incredibly easy to build an online buzz for your business. Plus, it’s free.

Once you’re up and tweeting, then you can use the strategies below to encourage re-tweets.

Imagine you have 97 Twitter followers (other Twitter users who have signed up to receive your tweets), and you tweet a quick message promoting your new real estate listing. While those 97 people now know about the listing, the odds that one of them will turn into a buyer are pretty small. Real small.

However, if just eight of those people re-tweet your tweet, the distribution of your listing suddenly jumps exponentially. If we assume each of those people re-tweeting your tweet also has 97 followers, that means 776 Twitter followers will soon be reading about your listing (eight Twitter users times 97 followers).

See how powerful a simple re-tweet can be? And getting your followers to do it isn’t that hard, either:
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