Monthly Archives: September 2014

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How to Become a Faster, Better Writer

Even if you don’t think you have much writing talent, you can always become a better writer. And even the best writers can always learn to write faster. Included below is a process that will improve anyone’s writing skills.

Give the subject some thought

Many people think a good writer can simply sit down and start typing out scintillating sentences. Not true. And if you try to do the same, you’ll most likely end up with a nasty case of writer’s block (nothing to say).

Instead, let the subject matter knock around in your head a bit. A day or two is good. Consider different ways to present the content. Focus your thoughts. Think about real-life examples. Read what others have written about the same subject.

Consider your audience

Think carefully about who’s going to be reading what you write. How much do they already know about the subject? Do they have some preconceived notions that you need to address head-on? What’s the one learning you really want them to take away? Are they naturally interested in the subject, or will you have to draw the reader in with a hook in the first sentence? How much time will they be willing to spend reading what you write?

Try to picture someone you know who personifies the reader you really want to influence. Then write with that person in mind. It’s okay if some readers aren’t going to relate to what you write. If the writing is going to be good, you need to single out those you want to really engage.

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Fall Seasonal Marketing Ideas from Xpressdocs

Have you decided on your marketing plan for the fall season? Xpressdocs seasonal marketing is a great way to connect with customers and clients because it applies to everyone in your sphere and can be done year-round. To see the full collection, log in to your Xpressdocs account and click on the Seasonal tab.

Cozy up […]

300 Million Potential Referral Resources Are Waiting to Meet You on LinkedIn

Facebook and Twitter are great tools for engaging your clients, past clients and potential clients online. But when it comes to finding referral resources and gaining their trust, that’s where LinkedIn excels. In fact, with 300 million people currently using the service, you could spend years getting to know them all.

If you haven’t already, open a LinkedIn account today (it’s free).

If you already have an account, but you’re struggling to grow your network of connections, try these tips:

Sign up for the premium version

LinkedIn is a free service. But if you pay for the premium version (it’s cheaper than you might think), you’ll gain access to the functions and features that make this a truly powerful networking tool.

Use the Find Friends feature

If you’re new to LinkedIn, the first thing you’ll want to do is click the Find Friends button in the upper right corner of the LinkedIn screen to search for old clients, friends and coworkers, current clients, friends, family members and coworkers, and accept the invitations of other LinkedIn users.

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How to Get More Attention, Be More Interesting and Close More Sales (with Your Marketing Emails)

Xpessdocs makes it super simple – and cheap – to promote your business and real estate services via email. But it’s up to you to make the content of those marketing emails interesting for your target audience.

Someone searching for a house to buy today can easily find hundreds of listings online with just a few clicks of their computer mouse. Neighborhood information, school-rankings, agent reviews, mortgage rates and buying tips are just a few more clicks away. So if you want those folks to read your marketing emails, you’ve got to provide them with something they can’t easily find elsewhere, in an engaging format.

To make your emails must-read marketing, you should …

Get the reader’s attention right away

The best way to grab your reader’s attention is to state a question, a fact, or a truly compelling benefit right off the bat. Imagine how much more interesting your marketing email would be if it started with a sentence like, “Prices for new homes are down 16% from last year!” or “Are you wondering when’s the best time to sell?” or “My client didn’t think there was any way she could sell her home for a whopping $600,000. I proved her wrong.”

Dangle a special offer […]

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