Even if you don’t think you have much writing talent, you can always become a better writer. And even the best writers can always learn to write faster. Included below is a process that will improve anyone’s writing skills.
Give the subject some thought
Many people think a good writer can simply sit down and start typing out scintillating sentences. Not true. And if you try to do the same, you’ll most likely end up with a nasty case of writer’s block (nothing to say).
Instead, let the subject matter knock around in your head a bit. A day or two is good. Consider different ways to present the content. Focus your thoughts. Think about real-life examples. Read what others have written about the same subject.
Consider your audience
Think carefully about who’s going to be reading what you write. How much do they already know about the subject? Do they have some preconceived notions that you need to address head-on? What’s the one learning you really want them to take away? Are they naturally interested in the subject, or will you have to draw the reader in with a hook in the first sentence? How much time will they be willing to spend reading what you write?
Try to picture someone you know who personifies the reader you really want to influence. Then write with that person in mind. It’s okay if some readers aren’t going to relate to what you write. If the writing is going to be good, you need to single out those you want to really engage.