When you send a marketing email, do you assume most of the people who receive it will open it? Big mistake.
Most novice marketers don’t realize it, but you need to entice recipients into opening a marketing email. Most newbies mistakenly focus all their energy on the words and photos in the text of the email but pay little attention to one of the real keys to success: the subject line.
If you want to experience more of what email marketing experts call “opens,” you have to be creative (and smart) with your email subject lines.
Make them interesting
Think of your subject line as an advertising headline. It’s got to grab the recipient’s attention and make that person want to open and read the email. Examples include:
How to sell your house when no one is buying.
An 8-week plan to finding your dream home.