In our previous blog post, “Keyword Stuffing: Learn What It Is, and How It Can Make Your Website a Winner” we taught you the basics about “keyword stuffing.” Now, let’s talk about the keywords themselves.
Obviously, the key to keyword-stuffing success is choosing the words prospective customers are most likely to type into a search engine (like Google). Stuff your website with the wrong terms, and it will never be found by all those people who want to do business with a business like yours.
Open the phone book
Remember the phone book (that fat yellow book we used to all use before the Internet)? Well, get it out, blow off the dust, and note the terms used to describe businesses like yours. What category title is your business listed under? What are the terms advertisers use in the display ads?
While the phone book may be outdated, the terminology is still in vogue – which makes it a great place to start your keyword research.