Monthly Archives: January 2014

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USPS Postage Rate Increases

The United States Postal Service has announced postage rate increases that will take effect on January 22, 2014. Xpressdocs’ rates for mailed products will rise to reflect this postage increase, and affect all orders entering the mail stream after January 22nd.

Impact of USPS Postage Increases on Current Xpressdocs Rates

Products
First Class
Standard

Small Postcard – 5.5 x […]

FedEx Shipping Rate Increases

FedEx® has implemented a shipping rate increase that will take effect on January 22, 2014. Xpressdocs will adjust some shipping rates to reflect the increase. It is rare that we need to make shipping rate adjustments and we will continue to heavily subsidize the cost for our most popular shipping options. Ground service will remain […]

Wrong, Wrong, Wrong: The Biggest Myths about Direct Mail

With all the hype about social media and email marketing today, some real estate professionals have started to doubt the power of direct mail – probably because many of the companies pushing new digital marketing mediums are spreading nasty little rumors.

Below, we use independent research to set the record straight.

FALSE: “Direct marketing doesn’t work anymore.”

THE TRUTH: While it’s true that there has been a slight drop in the success rate of direct marketing over the past 10 years, the “response rate” generated by direct mail is still 10 to 30 times better than e-mail marketing. That means 10 to 30 times more people will take action (call, write, stop-in, tell a friend, etc.) after receiving a direct-mail marketing effort.

In fact, direct mail has the highest response rate of any direct-marketing medium, and it has also influenced more consumers to make a purchase than any other marketing medium. Think about that the next time someone tells you they have a “better” marketing idea.
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How to Get Your Twitter Followers to Re-tweet

If you don’t already use Twitter to market your real estate services, it’s high time you got started. Twitter is one of the world’s largest social networks and makes it incredibly easy to build an online buzz for your business. Plus, it’s free.

Once you’re up and tweeting, then you can use the strategies below to encourage re-tweets.

Imagine you have 97 Twitter followers (other Twitter users who have signed up to receive your tweets), and you tweet a quick message promoting your new real estate listing. While those 97 people now know about the listing, the odds that one of them will turn into a buyer are pretty small. Real small.

However, if just eight of those people re-tweet your tweet, the distribution of your listing suddenly jumps exponentially. If we assume each of those people re-tweeting your tweet also has 97 followers, that means 776 Twitter followers will soon be reading about your listing (eight Twitter users times 97 followers).

See how powerful a simple re-tweet can be? And getting your followers to do it isn’t that hard, either:
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