Congratulations, you made the sale! Now it’s time for some follow-up marketing.
Say what? Why bother a buyer after they’ve made a purchase? Well, because ….
Finding and acquiring a new customer costs about five to seven times more than simply maintaining a profitable relationship with a current customer.
Recent buyers are interested in accessories, upgrades and related products / services.
Satisfied buyers are excellent sources of referrals.
Satisfied buyers make great success stories.
Being proactive with tips and advice can cut down on customer-service calls.
A five-step process
Everyone knows making the sale is key. The problem is, most small- and mid-sized businesses focus so much on making those initial sales that they miss out on the post-sale growth and income opportunities.
Don’t let new customers languish. Use this five-phase follow-up marketing plan to turn them into long-term sources of revenue, referrals and more: