As a small business owner it can be difficult to understand the results from your online marketing initiatives without paying a lot of money for expensive software. How do you know if your website and online marketing campaigns are effective? Fortunately, Google Analytics is a powerful analytics tool that helps you to monitor traffic patterns and the effectiveness of your website and it is totally free. Here are some of the features that could benefit your small business.
How visitors are viewing your website
Understanding what technologies are being used to view your website can tell you a lot about your visitors and helps for optimizing your web design. For instance, if a good majority of your visitors use a Chrome browser over Internet Explorer, you could infer that they are tech-savvy and you would want to test your web design thoroughly in that browser. In addition, you can also see which devices are being used to view your website. With mobile devices continuously growing in popularity, you might want to consider building a mobile-friendly version of your website.