Monthly Archives: December 2013


‘Free’ Isn’t the Only Word That Gets Results: Learn 6 Others

As tacky as it sounds to use the word “free” in your marketing materials, research continues to show it’s one of the most effective ways to grab the attention of prospective customers, reel them in and pump up sales.

But “free” isn’t the only word capable of creating that kind of marketing magic. Six other top performers are included below:

It would be rude to say most people are lazy, but, well, when it comes to responding to marketing offers, most people are pretty lazy. So describing your product, service or process as “easy” is an easy way to quickly win converts and new customers.

The Secrets to Creating a Viral YouTube Video

Creating a YouTube video has always been a great way to market a business, service or product. But you want something more. You want thousands of strangers to stare slack-jawed at your video, be completely drawn into it, then break out in laughter (or tears) before encouraging their friends and family to watch it – generating all kinds of free publicity, new business and customers. Right? Come on, admit it.

Just about every small- and mid-sized business has fantasized about creating a “viral” video.

The truth is, it takes a tremendous amount of extra effort to make a video go viral. It’s doable. But to make it happen, you’re going to have to work very hard and be very persistent. Step-by-step directions are included below.

Establish a social media network well ahead of time

To promote your video, you’re going to need a large and robust social media network (hundreds of Facebook fans, Twitter followers and more). That’s something that typically takes months to generate, so get started right away (see this post for tips).

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Create something people will want to share

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