Monthly Archives: November 2013

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5 New Facebook Features You Can Use to Better Promote Your Business

While Facebook is known for rolling out new features and functionality on almost a weekly basis, these recent additions have fans of the service posting digital high-fives.

Promotable posts

Did you know that only a small percentage of the people who “Like” your Facebook page automatically receive your posts? The truth is, each time you post something, only a random sampling of your fans receive it.

Now, the new Promote button is set to change all that … for a price.

After writing a Facebook post, you now have the option of clicking the button titled “Promote,” which will distribute your post to the Newsfeeds of ALL of your Likes – plus their friends, as well. The fee: $5 to $20 or more per post.
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6 Secrets to Closing More Business Deals

No one likes to be badgered and bullied into moving forward with a business deal. But if prospective customers are left to their own devices, most will take the path of least resistance, which is usually to take no action at all.

If you want to be successful at sales, you need to be able to help people make up their minds and overcome their natural tendency to procrastinate.

Of course, every sales process should be focused on drawing out the unique needs of the prospective buyer, and establishing a personal relationship. But at some point, the paperwork needs to be signed and handshakes made. The deal needs to close in order to be considered a sale. That’s when you need to do something like …
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